New Gillette Partnership Helps to Empower the Next Generation of Men Through the Power of Sport
Gillette partners with National Basketball Youth Mentorship Program to help enable access to positive role models for youth in underserved communities in
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Toronto Raptors Players
“At Gillette, it’s our goal to provide the men of today and the men of tomorrow with the tools they need to be their best selves,” said
According to NBYMP, positive role models can play a significant role in lives of youth by guiding and supporting them along their paths. No matter the type of relationship a role model has with a youth — be it a parent, an extended family member, an older sibling, a coach, a teacher, a mentor — the impact is undeniable.
A recent survey by Gillette helps illustrate the positive impact role models can have on young men.
- 84% of young men say having a role model can help them become a more caring person1
- 86% of young men believe a role model can help them be themselves1
- 76% of young men who have a role model agree they’re confident about their future1
“Our goal at NBYMP is to positively impact the lives of youth in
Continuing Gillette’s support for basketball in
Gillette is the official shave and beard care partner of the
‘Choose Your Game Face’ features
“My dad has been my mentor my whole life. He ingrained in me that you have to put in the extra work and go the extra mile to get to where you want to be,” said
“Being a positive role model for my community is very important,” said
Bringing Gillette’s global ambition to
For more than 120 years, Gillette has been committed to helping men look, feel and be their best. This goes beyond products. Gillette has the ambition to positively impact millions of boys through the power of role models. By working with partners, including NBYMP in
For more information about Gillette and its wide range of products to help men look and feel their best, please visit Gillette.ca.
About Gillette
For more than 120 years, Gillette has delivered precision technology and unrivaled product performance – improving the lives of over 800 million consumers around the world. From shaving and body grooming, to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave gel (gels, foams and creams), skin care, after shaves, antiperspirants, deodorants and body wash. For more information and the latest news on Gillette, visit www.gillette.ca. To see our full selection of products, visit www.gillette.ca.
About
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.
About National Basketball Youth Mentorship Program
The NBYMP is a non-profit organization that provides youth with strong and valid mentorship from Canadian professional basketball athletes, university athletes, and university / college coaches.
The NBYMP also provides professional teachings to youth in the areas of sport psychology, sports nutrition, injury prevention / athletic development, financial literacy, film breakdown (on-court video analysis), academic empowerment, and spiritual development. All seminars are tailored by age, basketball-focused, and delivered by qualified professionals to optimize engagement from youth.
Youth also have access to free academic tutoring and free college grants through the
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1
Methodology
: A global, online survey of 3,103 young men aged 14 to 24 was conducted through research firm Dynata
Category: Gillette
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Communications Director,
lafeldt.j@pg.com
Porter Novelli, on behalf of Gillette Canada
nick.wong@porternovelli.com
Founder and President, National Basketball Youth Mentorship Program
info@nbymp.ca
Source: