Left no crumbs? Nearly half of America's late-night snackers do it in bed, according to survey
Survey shows nearly 44% of people in the
"As a leader in global snacking, with iconic brands like Pringles, Cheez-It, Pop-Tarts and Rice Krispies Treats, we're constantly looking for new ways to better understand our consumers," said
The survey also found that among those snacking in bed:
- 66% are snacking alone;
- 20% of people are eating salty snacks; and,
- 31% said they were satisfied after finishing their snack
The survey also found that men are more vulnerable to the late-night munchies than women, and that they more often crave spicy, sour, and bitter snacks over sweet choices. Of the women who snack late at night, 74% of them reported that they do so because they are bored and said that they more often crave sweet, salty, and gooey foods.
Other interesting findings include:
- Baby Boomers (those older than 60 years) are the only age group that reported they prefer the living room over the bedroom for their late-night snacking;
- People aged 35-39 were the only group to list "spicy" as part of their top 3 cravings late at night; and,
- Half of the late-night snackers (50% of survey respondents) said that they are eating while watching television, with nearly a quarter saying their entertainment of choice is a "sitcom or comedy."
Survey interviews were conducted online, and the data was weighted to approximate a target sample of adults based on gender, age, income, race and region.
About Kellanova
Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and
At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at https://www.kellanova.com.
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SOURCE Kellanova