Jean-Michel Valette has served as Chairman of the Board of Directors of Peet’s Coffee & Tea, Inc. since January 2004 and a director of the company since July 2001. Mr. Valette has been an independent advisor to branded consumer companies since May 2000. During this time, Mr. Valette also served as Chairman of the Robert Mondavi Winery from April 2005 to October 2006 and was its President and Managing Director from October 2004 to April 2005. From August 1998 to May 2000, Mr. Valette was President and Chief Executive Officer of Franciscan Estates, a premium wine company. Mr. Valette currently serves as a director of Select Comfort Corporation and the Boston Beer Company.

Mr. Patrick J. O'Dea is Chief Executive Officer, President and Director of Peet’s Coffee & Tea, Inc. since May 2002. From April 1997 to March 2001, he was CEO of Archway/Mother’s Cookies and Mother’s Cake & Cookie Company. From 1995 to 1997, Mr. O’Dea was the Vice President and General Manager of the Specialty Cheese Division of Stella Foods. From 1984 to 1995, he was with Procter & Gamble, where he marketed several of the company’s snack and beverage brands.

Mr. Thomas P. Cawley is Chief Financial Officer, Vice President, Secretary of Peet’s Coffee & Tea, Inc. Mr. Cawley has served as Chief Financial Officer since July 2003. From August 2000 to June 2003, he was at Gap, Inc. serving as Chief Financial Officer, Gap Brand. From 1986 to August 2000, Mr. Cawley was at PepsiCo/Yum Brands (formerly Tricon Global Restaurants), holding various positions such as Director of Finance, Vice President—Controller, and Chief Financial Officer of Pizza Hut. Previous to 1986, Mr. Cawley was with The Quaker Oats Company and General Foods.

Ms. Kay L. Bogeajis is Vice President - Retail Operations of Peet’s Coffee & Tea, Inc. since October 2007. From January 2003 to October 2007, Ms. Bogeajis served as Vice President, Western Operations for Taco Bell Corporation, a Yum Brand company, where she was responsible for more than 1,400 stores and approximately $1.4 billion in system-wide sales. From October 2001 to January 2003, she was Vice President Systemwide Operations for Taco Bell. Previously, she held prominent retail operations and sales positions with Taco Bell, Frito-Lay, Inc., a PepsiCo company, and Burger King Corporation.

Ms. P. Christine Lansing is Vice President, General Manager -Consumer Business of Peet's Coffee & Tea, Inc. Ms. Cawley has served as Chief Financial Officer since July 2003. From August 2000 to June 2003, he was at Gap, Inc. serving as Chief Financial Officer, Gap Brand. From 1986 to August 2000, Mr. Cawley was at PepsiCo/Yum Brands (formerly Tricon Global Restaurants), holding various positions such as Director of Finance, Vice President—Controller, and Chief Financial Officer of Pizza Hut. Previous to 1986, Mr. Cawley was with The Quaker Oats Company and General Foods.

Gerald Baldwin has served as a director of Peet’s Coffee & Tea, Inc. since 1971 and as Chairman of the Board from 1994 through January 2001. Since 2000, he has also served as a director of TechnoServe, Inc., a non-profit organization operating in Africa and Latin America. From 1971 until 1994, Mr. Baldwin was President and Chief Executive Officer of the Company. He co-founded Starbucks Coffee Company in 1971. Mr. Baldwin served as a director of Association Scientifique Internationale du Café from 1999 through March 2005 and its President from 2001 to December 2004.

Hilary Billings has served as a director of Peet’s Coffee & Tea, Inc. since January 2002. Since 2004, Ms. Billings has been an independent brand strategy consultant. From May 1999 to March 2004, Ms. Billings was Chairman of the Board and Chief Marketing Officer RedEnvelope, a multi-channel gift company. Ms. Billings is also a director of Design Within Reach, Inc.

Michael Linton joined the Board of Directors of Peet’s Coffee & Tea, Inc. in March 2005. Mr. Linton has served as eBay’s Senior Vice President for eBay Motors, eBay Canada, Half.com, eBay Stores and ProStores since December 2006. Prior to this, Mr. Linton was Executive Vice President and Chief Marketing Officer for Best Buy Co., Inc., a specialty retailer of consumer-electronics and related products and services, from January 1999 through August 2006.

Mr. David Deno joined the Board of Directors of Peet’s Coffee & Tea, Inc. in August 2006. Mr. Deno is currently the President of Quiznos LLC, a position he has held since January of 2008. Prior to joining Quiznos, beginning in August 2006, he was a Managing Director with the private equity firm CCMP Capital Advisors, LLC. Prior to August 2006, he concluded a 15-year career with YUM! Brands, Inc. where he served as Chief Operating Officer from October 2004 to February 2006 and as Chief Financial Officer from November 1999 to October 2004.

Elizabeth Sartain has served as director of peet's Coffee & Tea, Inc since October 2007. Ms. Sartain currently serves as an independent Human Resource Advisor and Consultant. She previously served as an executive vice president and chief people Yahoo at Yahoo! Inc. from 2001 to 2008. Before joining Yahoo!, Ms. Sartain held executive and officer positions at Southwest Airlines, where she led all human resources functions. Ms. Sartain is the co-author of three widely-read books on successful employment strategies and contributes regularly to industry and business publications on human resource management issues.

Mr. Ted W. Hall is Director of Peet's Coffee & Tea, Inc. Hall is an entrepreneur and business leader with extensive operating and consulting experience in technology-related businesses, professional services, financial services, and natural resources. He has also served on the boards of several companies with consumer brands. For more than 27 years Hall served as a leader and operating manager of McKinsey & Company, a global consulting firm. He was Managing Partner of the firm's San Francisco office before assuming significant worldwide responsibilities for the firm. For 12 years he served as an elected member of the Shareholders Committee, which is McKinsey's Board of Directors. During his tenure with McKinsey, Hall worked with chief executives and boards of directors of Fortune 50-size companies around the world in the areas of strategy and organization. A thinker on microeconomics and business, he has spoken and written about the evolving global economy in many venues such as the annual World Economic Forum, the State of the World Forum, the Commission on Globalization, and the Wall Street Journal. Hall is currently a general partner of Long Meadow Ranch and President of Long Meadow Winery in Napa Valley as well as Managing Director of Mayacamas Associates, a consulting firm. Hall serves as a director of Dolby Laboratories, Inc. and as a director of Williams-Sonoma, Inc. Hall is also a former Chairman of the Board of The Robert Mondavi Corporation, a global producer of fine wines. Hall holds a bachelor's degree in electrical engineering from Princeton University and a master's degree in business administration from Stanford University. He has served on the boards of directors of a wide range of educational and civic organizations.