Company Announcements

12 August 2021

Silver Bullet Data Services Group plc

("Silverbullet" or the "Company")

Contract Wins

Silverbullet, a provider of digital transformation services and products, is pleased to announce five new significant business wins and a strategic partnership with key global marketing technology (martech) company since its successful IPO in June of this year.

In the UK, a leading UK TV broadcaster and production company has retained Silverbullet to design a five-year martech and data roadmap and strategy, which will include technology vendor analysis and procurement. This new win reflects Silverbullet's deep expertise in the TV data transformation space having worked with a number of global broadcasters including C4, Network 10 and SBS since 2019.

In addition, Silverbullet has secured a new contract with a global top-five electronics company to design and deploy a Europe-wide data and martech strategy and transformation to improve marketing ROI. This is a continuation of growth based on Silverbullet's proven expertise in data driven marketing transformation for multi-market brands. 

Silverbullet's proven expertise in the deployment and management of Sales Force Marketing Cloud and Salesforce Interaction Studio has enabled the Company to secure additional deals with three companies including: Journey Beyond, a travel company in the Australian market, and two international property development companies including Caydon Group in Australia. The Salesforce technology deployment marks the start of the client's marketing data transformation journey with Silverbullet.

Silverbullet continues to grow its stable of Global technology vendor partnerships, a key channel to new client business, announcing today an exclusive European strategic partnership with Treasure Data. Treasure Data is a Consumer Data Platform (CDP) owned by Softbank Group Corp. and trusted by over 400 customers to generate new data opportunities. Silverbullet brings its industry best practices to bear with Treasure Data and its clients to simplify the deployment and management of the Treasure Data CDP across the Globe.

Ian James, Chief Executive Officer of Silverbullet, commented:

"I am delighted that Silverbullet has been extremely busy since admission to trading on AIM in June - signing up numerous new business opportunities to assist our clients optimise their digital marketing investment. Opportunities have arisen from changing regulation and corporate policy as we aim to capitalise on the once in a generation, permanent, global shift in consumer behaviour towards digital media. The quality of our customer base and considerable new business pipeline provides us with significant confidence in the outlook and the growth opportunities of the business."

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About Silverbullet

Silverbullet's proprietary 4D advertising solution is designed to help advertisers target consumers in a "post cookie world". The product is a natural extension to its existing services business which already serves a blue-chip client base such as Heineken, Channel 4, Amazon, ITV and Jägermeister amongst many others.

The removal of cookies has already been implemented by web browsers such as Firefox and Safari, but the real change will come when Google (which is by far the world's largest search engine ex-China) will phase out the use of cookies in 2022. Silverbullet operates in the global digital advertising market, which is expected to reach $526 billion by 2024.

Headquartered in London, the Group employs 62 employees across five regions across the globe, including, the UK, Italy, Germany, Australia and the US. The Group continues to look at other opportunities for expansion worldwide.

The Company has an established and growing services business with significant accumulated industry experience and a proven track record of delivering strategic projects and activation services to its clients.

The majority of the Board have held senior positions at global software companies and have significant industry experience across data engineering, SAAS product development and marketing.

The Group has close technical and commercial partnerships with Salesforce, Oracle and Adobe, all of which have existing sales channels and are already delivering to clients.

The Group has established a joint venture and strategic partnership with Local Planet, a scaled network of over 60 agencies across the globe which transact, in aggregate, over US$16 billion of media buying on behalf of their clients. The Local Planet joint venture, established in December 2020, which has already generated material services revenues for the Group, presents a significant opportunity to provide further data services and the 4D product to the Local Planet agency network.