Apple TV 4K Brings Home the Magic of Cinema with 4K & HDRSource: Business Wire
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Apple TV 4K brings home the magic of cinema with 4K and HDR. (Photo: Business Wire)
"Bring the magic of the cinema straight to your living room with the new
Apple TV 4K,” said
4K & HDR
Built on the groundbreaking A10X Fusion chip — the same chip that powers iPad Pro® — the new Apple TV 4K delivers a vivid 4K HDR experience.
• Support for both Dolby Vision and HDR10 ensures users can enjoy incredible-looking TV shows and movies on any HDR TV.
• Built-in high-performance 4K video scaler makes HD content look better than ever on a 4K TV.
• Always outputting to the highest resolution possible allows viewers to get the most out of their TV, whether it’s an older HDTV or the latest 4K Dolby Vision OLED.
• Automatic detection of a 4K TV’s capabilities optimizes setup for the best quality picture.
Siri & the Apple TV App
Siri® and the Apple TV app are easy ways to find and play exactly what you want. The TV app brings all your favorite shows and movies together, and Siri makes it possible to search and access content across Apple TV using just your voice.
• The TV app supports over 60 services on Apple TV and iOS devices, with more being added all the time. Whether you’re at home or on the go, it’s easy to discover and watch TV shows and movies from multiple apps in one place.
• Siri is smart about 4K HDR, so it’s unbelievably simple to find movies and TV shows in the highest picture quality across your apps (e.g., “Show me movies in 4K”).
• Later this year, the TV app is making it easier than ever to watch and get updates about live sports just by saying “Watch the Warriors game” or “What’s the score of the Cubs game?”
• Sports fans in the US will be able to track their favorite teams and get on-screen notifications whenever they are playing, as well as see all the teams, leagues and sporting events currently playing through a dedicated Sports tab.**
• Starting this month, the TV app will be available in
Apple TV at Home
Apple TV is the perfect addition to any household, with great apps from the App Store® on Apple TV, as well as photos, videos, music and more. If you already own an iPhone® or iPad®, there’s no better choice in the living room than Apple TV.
• Users can share recent photos and videos from iPhone and iPad, including the best Memories, with friends and family on the biggest screen, with iCloud® on Apple TV.
• It’s also simple to send movies, TV shows, home videos and photos from iPhone or iPad instantly to the TV using AirPlay® from your iOS devices.
• With support for AirPlay 2, coming later this year, Apple TV can control multiple AirPlay 2-compatible speakers as well as your home theater speakers to create the ultimate home music experience.
• Apple TV goes beyond entertainment to help deliver on Apple’s vision of the smart home. Since Apple TV is always at home, it’s perfectly suited to act as a home hub for all of your HomeKit™ accessories, enabling remote access as well as automated control (e.g., automatically turning on the lights at sunset).
Pricing & Availability
Apple TV 4K starts at
* Subscription may be required to access some content. Not all content is available in 4K HDR. 4K resolution requires 4K capable TV. Playback quality will depend on hardware and Internet connection.
** Live sports are subject to blackout.
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