Campaigner® Launches Landing Pages to Help Marketers Take Customer Engagement One Click FurtherSource: Business Wire
New feature extends personalization capabilities beyond email and offers comprehensive campaign management
“In today’s increasingly competitive marketing landscape it’s more important than ever for marketers to personalize content to reflect the individual tastes and preferences of their customers,” said EJ McGowan, Vice President and Managing Director at Campaigner. “Where views and open rates have long been the standard for email marketing measurement, marketers must now demonstrate true engagement with customers. Our new Landing Pages feature enables just that and helps marketers craft personalized end-to-end campaigns, driving real ROI for their businesses.”
Marketers can easily create hosted Landing Pages that integrate directly with their email marketing content on the Campaigner platform. They can merge existing contact information and related content to create Landing Pages that present unique content to each page viewer, for a tailored and personalized experience in a rich medium beyond email. The campaign-specific pages can direct customers and prospects to complete a specific call to action, including completing a purchase, subscribing for content, downloading digital materials or providing additional information.
“Marketers today demand comprehensive tools that enable them to
consolidate and simplify their technology stack,” said
Campaigner Landing Pages include pre-designed templates as well as a full HTML editor so content creators can design fully customizable content that meets any brand guidelines. The solution features tracking and reporting capabilities for marketers to monitor views, clicks, subscribes, conversion rates and bounce rates – offering a complete view of a campaign’s performance and customers’ engagement.
For more information on Campaigner’s Landing Pages solution, visit: www.campaigner.com.
Campaigner is a robust email marketing solution built by marketers to
help small, medium and large businesses strengthen customer
relationships and drive sales. Features include professional email
campaign creation, industry-leading A/B split testing, advanced list
management and segmentation tools, targeted email autoresponders and
workflows, powerful API and CRM integration, and detailed campaign
reporting. White label solutions are also available for resellers,
agencies, and franchises. Campaigner is a brand of the j2 Cloud Services