BANGKOK--(BUSINESS WIRE)--Nov. 7, 2018--
Apple® Iconsiam will open Saturday in Bangkok on the shores of the Chao
Phraya, welcoming both locals and visitors to experience the best of
Apple in Thailand for the first time. The store will feature Apple’s
full line of products including iPhone® XS, iPhone XR and Apple Watch®
Series 4, and will invite visitors to pursue their creative passions
with free Today at Apple® sessions.
“Bangkok is a cultural and economic destination for the entire region
and home to millions of passionate Apple customers,” said Angela
Ahrendts, Apple’s senior vice president of Retail. “We are thrilled to
introduce our Thai customers to Today at Apple, our full line of
products, our phenomenal employees and the service and support that are
loved by customers around the world.”
Elevated above the “River of Kings” in the heart of Bangkok, Apple
Iconsiam sits alongside storied sites and cultural landmarks. Seamlessly
connecting the new mixed-use ICONSIAM Center to an outdoor roof terrace,
the store’s clean, trapezoidal design lines and glass surfaces
accentuate the natural beauty of its surroundings while creating an
open, airy atmosphere effacing boundaries between interior and exterior.
Apple Iconsiam features two expansive glass facades that create
transparency through the store to the river, city and beyond. As
customers walk in through a sweeping curve stone entry, their journey
continues to the lush roof garden, where they can admire local art,
participate in a Today at Apple photo or sketch walk, or simply enjoy
iconic views of Bangkok.
Inside the store, a spacious Forum offers all of Apple’s free Today at
Apple sessions, which inspire visitors to connect with one another,
discover a new passion or take their skills to the next level. These
hands-on sessions, led by Creative Pros, offer tools for all to explore
their creative curiosity and learn to make the most of Apple products
Along the store’s Avenues, visitors can try out the latest Apple
products elegantly displayed for maximum convenience and accessibility.
A tree-lined Genius Grove mirrors the flora of the outdoor terrace and
provides the setting for Apple’s Geniuses to offer personalized
technical support and advice.
More than 100 employees are ready to welcome customers on Saturday at 10
a.m. To sign up for Today at Apple sessions, visit apple.com/today.
Apple revolutionized personal technology with the introduction of the
Macintosh in 1984. Today, Apple leads the world in innovation with
iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software
platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences
across all Apple devices and empower people with breakthrough services
including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more
than 100,000 employees are dedicated to making the best products on
earth, and to leaving the world better than we found it.
NOTE TO EDITORS: For additional information visit Apple Newsroom (www.apple.com/newsroom),
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© 2018 Apple Inc. All rights reserved. Apple, iPhone, Apple Watch, Today
at Apple and the Apple logo are trademarks of Apple Inc. Other company
and product names may be trademarks of their respective owners.
View source version on businesswire.com:
Source: Apple Inc.
Nick Leahy, 408-862-5012