Find Ease, Restfulness With PPG Brand’s 2020 Color of the Year: Chinese PorcelainSource: Business Wire
Blend of cobalt, moody ink blue offers escapism in today’s data-driven society
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Chinese Porcelain is a rich and traditional hue that provides the perfect, agreeable backdrop for vivacious colors to pop. (Photo: Business Wire)
“The faster technology moves and the more convenience it offers, the
more we seek activities, experiences and lifestyles that impart slowness
and realness into our lives,” said
The increasing need for connection in an unmoored world was a
reoccurring theme at the recent
“As we look to 2020, we know that color is the trend,” said Schlotter. “Consumers are tiring of stark grays and are looking to infuse colors that delight the senses. Blue is the easiest possible entry point from the world of neutrals to the world of color, and PPG’s Chinese Porcelain delivers the energy and brightness of cobalt blue – a trending hue taking the automotive, consumer electronics and fashion industry by storm. It also incorporates a deep, muted navy tone that is popular in residential and hospitality design.”
According to recent data released by Paintzen, a PPG-owned technology platform that allows customers to pick colors and schedule painting services, blue is the most explored color family by its users, with 34 percent higher engagement than neutrals – the next most popular color family on the site. Of the blue hues, Chinese Porcelain was the most engaged color on the platform over the past six months.
Chinese Porcelain is a rich and traditional hue that provides the
perfect, agreeable backdrop for vivacious colors to pop. It also can act
as a feature color in a bedroom with crisp white bedding and crown
molding to provide a sharp contrast. In the living room space, the hue
can be layered with additional blues in tufted and velvet furniture or
paired with trending metallic finishes like Hushed Copper
Schlotter recommends pairing Chinese Porcelain with décor such as lush drapes or velvet pillows in warm saffron and turmeric tones. The hue also pairs well with leather accents and dusty sand tones for an attention-grabbing look.
While Chinese Porcelain is recognized as the PPG 2020 Color of the Year, it is also the focal point for the broader PPG 2020 Global Color Trends Forecast. This forecast provides direction and inspiration to architects, designers and homeowners across the hotel, retail and residential markets. PPG’s customers in all business sectors rely on the forecast for new products and color specifications in the architectural, aerospace, automotive and consumer electronic industries.
The colors are brought to life through the following three trend stories, each nestled within the overarching theme of Flow.
On the Move: Thisupbeat and playful color palette addresses consumers who are looking to remake, reuse and merge cultural influences from different eras, creating a fresh aesthetic that feels simultaneously retro and contemporary. Mismatched hues like PPG paint brand’s Brilliant Blue, Turner’s Yellow and Bleeding Heart deliver joyful color combinations that encourage self-expression from the bold and confident consumer.
At the Core: Taking cues from Mother Nature, this color collection is earthy, botanical and sustainable, resonating with consumers who are looking for a state of balance between long-lasting and purposeful living. These colors evoke comfort and nostalgia, particularly the muted mid-tones. Bright hues such as PPG paint brand’s Crushed Pineapple and Carrot Cake feel rich when contrasted with Comfort, Life Lesson, Cool Concrete and Kangaroo Paw, which double as tinted neutrals.
In the Know: With an emphasis on knowledge, reflection and
innovation, thisthemerepresents consumers who are eager
to change society while contributing to a future that is better than the
past. The palette acknowledges the convergence of technology and
earthliness by featuring raw, natural hues like PPG paint brand’s
Cinnamon Spice and Brown Clay, as well as organic, oxidized blue-greens
like Celestial Blue and
PPG brand paints are available at PPG PAINTS™ stores, independent retailers and THE HOME DEPOT® locations across the U.S. To find Chinese Porcelain at the store nearest you, visit www.ppgpaints.com. Customers can also choose Chinese Porcelain when booking their next paint job at www.paintzen.com, and when shopping at MENARDS® stores in the Midwest.
For images and more information on the PPG brand’s 2020 color trends, visit https://news.ppg.com/2020colortrends.
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