Gillette® Showcased Breakthrough Research Findings on Male Skin at the 2019 World Congress of DermatologySource: Business Wire
New Research Equips Global Dermatologists with Data Benefiting Male Patients by Shedding New Light on Male Adolescent Skin While Offering New Solutions to Address the Most Pressing Shaving Issue for Men of Color
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(Photo: Business Wire)
“At Gillette, we have always focused on attaining a deep understanding
of men, their shaving needs, their facial hair and importantly their
skin. This was our third time participating in the
Gillette presented findings from two clinical studies and several other research findings:
One study focused on men with sensitive skin. Once believed to be just a female issue, more than half of men today report having sensitive facial skin and not being able to shave as frequently as they want to because of this. Shaving is a challenge for men with sensitive skin and they typically experience one or more symptoms of shaving irritation. Many men skip shaving or carefully plan their shave to give their skin a rest as they recover from these symptoms.
Gillette recruited men with self-assessed sensitive skin and asked them to shave daily with Gillette SkinGuard during a 28-day period. At the end of this study, the men showed significant improvements across all the measured irritation endpoints, including dermatologist evaluated visual symptoms (such as redness and dryness) as well as subjective sensory symptoms of burning, itching, stinging, tightness and tingling. These findings support the recommendation of Gillette SkinGuard for men who suffer from sensitive skin, even those who want to shave daily and who may previously have struggled to find a razor that felt comfortable enough.
Another study focused on men who suffer from razor bumps, a
condition also known as Pseudofolliculitis barbae (or PFB), which
is one of the most common shave-related skin problems amongst men of
African ancestry due to the coarseness and extreme curl of their facial
hair. A new clinical study conducted by
Gillette also conducted new research amongst adolescents from around the world, which was also revealed at WCD.
An online survey
amongst 3,738 males
aged 16-21 years from eight countries (US,
In a shaving study amongst 16-20 years old with self-assessed sensitive skin and visible signs of acne, panelists overwhelmingly rated Gillette SkinGuard highly for its in-shave and post-shave comfort benefits and preferred it versus their normal razor. This demonstrates that Gillette SkinGuard can offer a new and unique shaving solution for the delicate skin of adolescent males who are learning to shave.
Gillette SkinGuard is a razor designed to help stop irritation and is clinically proven for sensitive skin. It features an entirely new razor design, with a SkinGuard technology bridge element that separates two low-cutting force blades, which are optimally positioned versus the skin. For more information, visit www.gillette.com.
For more than 115 years, Gillette has delivered precision technology and
unrivalled product performance – improving the lives of over 800 million
consumers around the world. From shaving and body grooming, to skin care
and sweat protection, Gillette offers a wide variety of products
including razors, shave gel (gels, foams and creams), skin care, after
shaves, antiperspirants, deodorants and body wash. For more information
and the latest news on Gillette, visit www.gillette.com.
To see our full selection of products, visit www.gillette.com.
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*Known as SkinGuard Sensitive in the
Ahmed Rizk, Gillette
Joe Guarino, MMK+