Apple Unveils the Next Generation of Apple TV 4K, Making the Best Device for Watching Shows and Movies Even Better
An all-new Siri Remote, innovative color balance technology, and high frame rate HDR deliver the best entertainment experience at home
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With an all-new Siri Remote, innovative color balance technology, and high frame rate HDR, the new
“Apple TV 4K is in a category of its own, leveraging a deep integration of
Improved Video Experiences
With A12 Bionic,
Through an innovative color balance process,
The Redesigned Siri Remote
The all-new Siri Remote features an innovative clickpad control that offers five-way navigation for better accuracy, and is also touch-enabled for the fast directional swipes
The new Siri Remote also has a power button that controls a TV’s power, and another for mute, making it the only remote needed while enjoying TV. Using Siri®, customers can easily search for specific shows or movies, control smart home accessories, check sports scores or the weather, and much more. Siri now works on
More to Enjoy in the Living Room
AppleTV 4K delivers the most cinematic home theater experience, giving customers easy access to all their favorite entertainment on the biggest screen in the home, like award-winning shows and movies on AppleTV+℠, including “Ted Lasso,” “The Morning Show,” “Greyhound,” and “Wolfwalkers,” and other popular video services through the AppleTV app. Using AirPods®, up to two viewers can enjoy private listening without disturbing others.
AppleMusic® on AppleTV 4K turns the living room into a concert hall, offering multiroom audio and time-synced lyrics for millions of songs.
AppleFitness+℠ on AppleTV 4K brings studio-style workouts to customers in the comfort of their own homes, featuring a team of some of the world’s most welcoming trainers across 10 different workout types. The first fitness service built around AppleWatch®, Fitness+ integrates key metrics from AppleWatch right on the big screen to offer a personalized and immersive experience that keeps motivation high throughout every workout.
AppleArcade℠ on AppleTV 4K offers unlimited access to a growing collection of more than 100 premium games — featuring new original releases, award winners, and beloved favorites from the App Store®, all without ads or in-app purchases. Players can pair supported game controllers to enjoy games like “NBA 2K21 Arcade Edition,” “SongPop Party,” and “Star Trek: Legends” on AppleTV 4K and continue the action from iPhone, iPad®, and Mac®.
AppleTV 4K lets customers effortlessly share videos, school projects, and other content from their iPhone, iPad, or Mac, directly to the TV. Videos shot on iPhone 12 Pro can be displayed in full 60-fps Dolby Vision thanks to high frame rate support in AirPlay. Photos on AppleTV 4K serves as a dynamic photo album for family members and friends to enjoy photos, videos, and Memories on the big screen.
AppleTV 4K can be used as a home hub to control HomeKit® accessories, and allows customers to view HomeKit video cameras and doorbell notifications on the television screen.
With multiuser support on
AppleTV 4K, family members can enjoy their own personalized recommendations for shows, movies, and music, access their purchased apps in the App Store, or play games on Apple Arcade.
Designed with the Environment in Mind
Pricing and Availability
AppleTV 4K will be available starting at $179(US) from apple.com, in the AppleStore® app, and Apple Storelocations. AppleTV 4K is also available through AppleAuthorized Resellers and select pay TV providers.
Customers can order the new
AppleTV 4K beginning Friday, April 30, with availability beginning in the second half of May in more than 30 countries and regions, including the US.
AppleTV HD with the new Siri Remote will be available for $149.
The new Siri Remote will be available separately for
$59, and is compatible with the previous-generation AppleTV 4K and AppleTV HD.
For the first time, AppleCare+ will be available for
AppleTV, providing three years of technical support and additional hardware coverage, including up to two incidents of accidental damage protection every 12 months.5
Customers in the US get 3 percent Daily Cash® back when they buy directly from
Applewith AppleCard™. And when they choose AppleCard Monthly Installments, they can pay over time, interest-free.
Customers are able to find the same great shopping and support services at apple.com and at
Apple Storelocations. Anyone can get shopping help from Apple Specialists, choose monthly financing options, and get AppleSupport and no-contact delivery or Apple Storepickup options.
Customers can try out the new
AppleTV 4K at an Apple Storeand have their questions answered in person. Before their visit, customers are encouraged to check apple.com/retail for information on opening hours, services available, and the health and safety measures in place.
For a limited time, eligible customers who purchase a new iPhone, iPad, iPod touch®,
AppleTV, or Mac can enjoy one year of AppleTV+ for free and three months of Apple Arcadefor free.6
1 A subscription may be required to access some content. Not all content is available in 4K or 4K HDR. High frame rate HDR content is currently limited. Additional content will be available soon. 4K resolution requires a 4K-capable TV. Playback quality will depend on hardware and Internet connection.
2 Requires iPhone with Face ID® running iOS 14.5 or later, and is available for
3 Available for
4 Subscriptions are required for
5 Subject to a service fee.
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