Taobao Live Enriches its Ecosystem to Fuel Further Success for Partners
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Taobao live streamer Wang Chunxiang who lived in
Taobao Live achieved strong growth in user acquisition and stickiness over the past year. For calendar year 2020, it saw 100% year-on-year growth of its daily active users (DAU). As of
“Taobao Live delivered another solid year together with partners across the network. We kept the momentum going through a dedication towards driving unique value propositions for long-term engagement and business opportunities for the ecosystem,” said Yu Feng,
Due to the depth and breadth of its features, Taobao Live has become an integral part of merchants’ day-to-day operations and marketing strategies, with more than 60% of Taobao Live sessions currently being broadcast from the official stores of brands and sellers. For the 12 months ended
Taobao Live maintained a strong momentum and generated over
New Online and Offline Services for Brands and Merchants
In the coming year, Taobao Live aims to upgrade its platform tools and leverage cutting-edge technologies to enhance its partners’ productivity and efficiency.
At its annual summit today, Taobao Live announced two new tools for customer engagement and content marketing. A CRM tool will better support sellers and KOLs to manage livestream content, sales, products and fan engagement via store-level private domains while a new open and centralized portal serves to efficiently connect and match products, merchants and livestreamers for business opportunities.
Taobao Live has also adopted DAMO Academy’s AI algorithms to provide accurate recommendations to customers and has tapped the academy’s AI-powered virtual livestream hosting technology to enhance user engagement.
It is working with
To bring even more interesting content to consumers, Taobao Live plans to invest in the resources needed to develop 300 physical livestream centers this year. These centers will be equipped with the workspace, livestream studios and equipment to facilitate small and medium sized brands, merchants and KOLs to collaborate and incubate ideas, as well as looking for a quick and easy access to use livestream technology to promote their goods and services.
Inclusive Platform for the Livestream Commerce Ecosystem
Taobao Live is an inclusive tool that can be easily used by anyone.Livestream hosts only need a mobile phone and internet access to start using this platform.
The platform has so far helped generate more than 1.7 million jobs, and the number of livestreamers on Taobao Live continues to grow every year, increasing by 661% from 2019 to 2020.
Taobao Live has also launched 102 training centers for farmers in 23 provinces across
Launched in 2003,
All translations of RMB into US$ were made at
2 “New brands” refers to brands that have been on Tmall for less than three years