29 October 2019

ASOS Plc

(the "Company")

Further Admission of shares

The Company announces, in accordance with the AIM Rules, that an application has been made for a further admission of 69,348 new ordinary 3.5p shares ("Ordinary Shares").  This admission is pursuant to the vesting of an award under the ASOS Long Term Incentive Scheme.

The new Ordinary Shares are expected to be admitted to trading on AIM on Thursday 31 October 2019. 

As at 29 October 2019, the Company's issued and fully paid share capital consists of 83,872,275 Ordinary Shares. The new Ordinary Shares will, when issued, rank pari passu with the Company's existing Ordinary Shares. The Company does not hold any Ordinary Shares in Treasury.  The total number of voting rights in the Company is therefore 83,872,275.

The above figure of 83,872,275 should be used by shareholders as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in, the Company, under the Disclosure and Transparency Rules.

Following admission on Thursday 31 October 2019, the Company's issued and fully paid share capital will consist of 83,941,623 Ordinary Shares.

For further information:

Background note

ASOS is an online retailer for fashion loving 20-somethings around the world, with a purpose to give its customers the confidence to be whoever they want to be. Through its market-leading app and mobile/desktop web experience, available in ten languages and in over 200 markets, ASOS customers can shop a curated edit of 85,000 products, sourced from 800 of the best global and local third-party brands and its mix of fashion-led in-house labels - ASOS DESIGN, ASOS EDITION, ASOS 4505 and Collusion. ASOS aims to give all of its customers a truly frictionless experience, with an ever-greater number of different payment methods and hundreds of local deliveries and returns options, including Next-Day and Same-Day Delivery, dispatched from state-of-the-art fulfilment centres in the UK, US and Germany.

ASOS' websites attracted 187.4m visits during August 2019 (August 2018: 157.2m) and as at 31 August 2019 had 20.3m active customers¹ (31 August 2018: 18.4m), of which 6.4m were located in the UK and 13.9m were located in international territories (31 August 2018: 6.0m in the UK and 12.4m internationally).

¹ Defined as having shopped in the last twelve months as at 31 August