4 May 2022
SCIENCE IN SPORT PLC
("Company" or "Group")
Long-term Partnership With New York Marathon and NYRR
Science in Sport plc (AIM: SIS), the premium performance nutrition company serving elite athletes, sports enthusiasts, and the active lifestyle community, is pleased to announce a three-year partnership with New York Road Runners (NYRR), the world's premiere community running organisation and producers of the prestigious TCS New York City Marathon.
SiS is the exclusive, official Sports Nutrition and Energy Gel partner of New York Road Runners and the TCS New York City Marathon. SiS Energy gels and bars will fuel runners over the course of eight NYRR events this year, including the 50,000 runners expected at the TCS New York City Marathon.
The world-leading SiS Beta Fuel gel will be available to give runners the most scientifically advanced fuel on the market. Based on ground-breaking research and scientific development, the SiS Beta Fuel gel redefines the amount of carbohydrate that can be ingested and highly utilised by an endurance athlete.
By providing the NYRR community with unrivalled access to the best product, service, and education, SiS will ensure every athlete is fuelled to perform at their very best.
Stephen Moon, CEO of Science in Sport said:
"We are excited to be partnering with the largest running organisation in the world. Running is a key part of our future and we look forward to this partnership being at the heart of it. Having our ground-breaking SiS Beta Fuel gel on course at the New York Marathon extends brand awareness in the important US market."
Christine Burke, Senior Vice President of Strategic Partnerships and Runner Products at New York Road Runners said:
"New York Road Runners reaches hundreds of thousands of runners each year through our races and events, and we are looking forward to partnering with SiS to provide our runners a world-class sports nutrition option. Together, we will be able to keep our worldwide community of runners fueled at our events to provide them the best race experience possible."
For further information:
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Science in Sport plc |
T: 020 7400 3700 |
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Stephen Moon, CEO |
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James Simpson, CFO |
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Notes to Editors
About Science in Sport plc
Headquartered in London, Science in Sport plc is a leading sports nutrition business that develops, manufactures, and markets innovative nutrition products for professional athletes, sports and fitness enthusiasts and the active lifestyle community. The Company has two highly regarded brands, PhD Nutrition, a premium active-nutrition brand targeting the active lifestyle community, and SiS, a leading endurance nutrition brand among elite athletes and professional sports teams.
The two brands sell through the Company's phd.com and scienceinsport.com digital platforms, third-party online sites, including Amazon and Tmall, and extensive retail distribution in the UK and internationally, including major supermarkets, high street chains and specialist sports retailers. This omnichannel footprint enables the Company to address the full breadth of the sports nutrition market, forecast to be £13 billion1 worldwide by 2023.
PhD is one of the UK's leading active nutrition brands with a reputation for high quality and product innovation. The brand has grown rapidly since its launch in 2005. The range now comprises powders, bars, and supplements, including the high protein, low sugar range, PhD Smart. PhD brand ambassadors include leading fitness influencers Ross Edgley and Obi Vincent.
SiS, founded in 1992, has a core range comprising gels, powders and bars focused on energy, hydration, and recovery. SiS is an official sports nutrition supplier to over 350 professional teams, organisations, and national teams worldwide, including INEOS Grenadiers Cycling Team. SiS supplies more than 150 professional football clubs in the UK, Europe, and the USA. SiS is Performance Research Partner to the English Football Association and Official Vitamins and Supplements Partner to the Milwaukee Bucks, 2021 National Basketball Association Champions.
For further information, please visit phd.com and scienceinsport.com
1 Euromonitor Passport Database Global Assessment (December 2020)
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