Major freehold purchase in central London

Source: RNS
RNS Number : 0414X
Whitbread PLC
24 August 2022
 

    

Major freehold purchase in central London

 

 

Whitbread PLC ('Whitbread' or 'Group') is pleased to announce that it has acquired a prime freehold property on the Strand in central London, located just off Trafalgar Square.  Subject to planning, 5 Strand will become the latest hub by Premier Inn hotel in the estate and is expected to open sometime during 2027. The purchase and development are being funded from the Group's existing cash resources and will also include one of the Group's popular Bar+Block steakhouse restaurants.

 

With a total investment of over £200m, including construction and related costs, this development reflects Whitbread's commitment to continue to invest in expanding its presence in the popular London market where a significant proportion of Premier Inn's future pipeline is located. 

 

The purchase also underlines the Group's confidence in the hub by Premier Inn brand. The brand was first introduced in 2014 and now has a total of 2,431 open rooms which performed strongly in FY22 and continue to score highly with our guests.  Hub by Premier Inn is designed for locations in major cities where property prices are relatively high but, thanks to its smaller room format, is still able to generate attractive long-term returns whilst providing affordable rooms for guests.

 

Alison Brittain, CEO, commented:  "I'm delighted that we've been able to acquire this iconic location, which is set to become our latest hub by Premier Inn hotel.  It is in a prime position and is perfect for the hub brand which is continuing to perform well. The purchase reinforces our confidence in the long term potential of the London market, the hub by Premier Inn brand and the growth prospects of our UK business."

 

For more information please contact:

Investor Relations -  Whitbread                                                                 investorrelations@whitbread.com

Peter Reynolds, Director of Investor Relations                                                peter.reynolds@whitbread.com

Abigail Cammack, Investor Relations Manager                                           abigail.cammack@whitbread.com

Sophie Nottage, Investor Relations Manager                                                  sophie.nottage@whitbread.com

 

Media - Tulchan                                                                                                whitbread@tulchangroup.com

Jessica Reid / Alison Lygo                                                                                              +44 (0) 20 7353 4200

 

 

 

 

 

 

 

 

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