Christian Dior: Good start to the year for Christian Dior

Source: OMX
Christian Dior: Good start to the year for Christian Dior


Good start to the year for Christian Dior


Paris, April 12th, 2022


The Christian Dior group recorded revenue of 18 billion euros in the first quarter of 2022, up 29% compared to the same period in 2021. Organic revenue growth was 23%. The Group had a good start to the year against a backdrop of continued disruption from the health crisis and marked by the dramatic events in Ukraine. All business groups achieved double-digit revenue growth, except for Wines & Spirits, which continued to see supply constraints. The United States and Europe also achieved double-digit revenue growth; Asia continued to grow over the quarter despite the impact of a tightening of health restrictions in China in March.

The Christian Dior group is closely monitoring developments in Ukraine and the region. Its first priority was to ensure the safety of its employees in Ukraine and to provide them with all the necessary financial and operational assistance.


Revenue by business group:

Euro millionsQ1 2022Q1 2021% Change

Q1 2022/Q1 2021

Reported Organic*
Wines & Spirits1 6381 510+ 8 %+ 2 %
Fashion & Leather Goods9 1236 738+ 35 %+ 30 %
Perfumes & Cosmetics1 9051 550+ 23 %+ 17 %
Watches & Jewelry2 3381 883+ 24 %+ 19 %
Selective Retailing3 0402 337+ 30 %+ 24 %
Other activities and eliminations(41)(59)--
Total18 00313 959+ 29 %+ 23 %

* with comparable structure and constant exchange rates. The structural impact for the Group was almost zero and the currency effect was +6%.



The Wines & Spirits business group recorded organic revenue growth of 2% in the first quarter of 2022 compared to the same period of 2021. The Champagne business had an excellent start to the year, with volumes rising sharply, particularly in Europe and Japan, and a firm price increase policy. Maison Armand de Brignac, which has been 50% owned by LVMH since May 2021, is included for the first time in the first quarter accounts. Hennessy cognac saw its volumes decrease compared to the first quarter of 2021 due to supply and logistical constraints at the beginning of the year. Glenmorangie whisky and Belvedere vodka recorded strong growth.



The Fashion & Leather Goods business group recorded organic revenue growth of 30% in the first quarter of 2022. Louis Vuitton had an excellent start to the year, driven as always by its strong creativity. Continuing its commitment to the development of high-quality craftsmanship, the Maison inaugurated two new precious leather workshops in France. Highlights of the quarter included the presentation of Louis Dreamhouse, Virgil Abloh's final Autumn-Winter 2022 Men's collection and the Women’s collection of Nicolas Ghesquière, shown for the first time at the Musée d'Orsay in Paris. Christian Dior Couture enjoyed another remarkable performance. After two years of renovation, the historic birthplace of the Maison at 30 Avenue Montaigne in Paris reopened, in celebration of exceptional savoir-faire, a passion for couture, refinement and culture, and offering a new unique holistic experience of Dior’s world. Fendi recorded solid growth, driven in particular by the success of Kim Jones’ collections. Celine achieved very strong growth thanks to the remarkable success of its ready-to-wear and leather goods lines designed by Hedi Slimane. Loro Piana, Loewe with J.W. Anderson, and Marc Jacobs all had a very good quarter.


In Perfumes & Cosmetics, organic revenue growth was 17% in the first quarter of 2022 compared to the same period of 2021. The business group enjoyed excellent momentum thanks to sustained growth in perfume and makeup, particularly in the United States. Christian Dior achieved remarkable growth and gained market share, benefiting from the progress of its iconic fragrances Sauvage, Miss Dior and J'Adore, and its makeup. Guerlain successfully rolled out its Aqua Allegoria line and its new collection of fine perfumery l'Art et la Matière. Its Abeille Royale skincare line also contributed to the performance of the Maison. Parfums Givenchy unveiled its new eau de toilette Fraîche Irresistible. Maison Francis Kurkdjian continued to see rapid growth.


In the first quarter of 2022, the Watches & Jewelry business group recorded organic revenue growth of 19% compared to the same period of 2021. In jewelry, Tiffany & Co. had an excellent start to the year, still driven by strong growth in the United States. The new Knot collection was particularly successful. At Bulgari, the Serpenti line, high jewelry and watch collections, including the new Octo Finissimo Ultra watch, were the main drivers of growth. Chaumet and Fred had an excellent performance in the quarter. All of LVMH's watchmaking Maisons continued to see strong momentum and unveiled numerous new products at the Watches & Wonders Exhibition, with watch innovations from TAG Heuer, Hublot and Zenith.


In Selective Retailing, organic revenue growth was 24% in the first quarter of 2022 compared to the same period of 2021. Sephora achieved excellent performance in the quarter with a strong rebound in the activity in its own store network, which had been partly closed at the beginning of 2021. Momentum was particularly strong in North America, France and the Middle East, driven notably by perfume. DFS’s revenue rose in the quarter but at a lower level due to the persistent weakness of international travel.


In the current geopolitical context and in light of the ongoing impact of the pandemic, the Christian Dior group remains both vigilant and confident at the beginning of this year. The Group will continue to pursue its strategy focused on the development of its brands, driven by strong innovation and investment as well as a constant quest for quality in its products and their distribution.


The Group relies on the talent and motivation of its teams, the diversity of its businesses and the geographical balance of its revenues to further strengthen its global leadership position in luxury goods in 2022.


This financial release is available on our website



“This document may contain certain forward looking statements which are based on estimations and forecasts. By their nature, these forward looking statements are subject to important risks and uncertainties and factors beyond our control or ability to predict, in particular those described in Christian Dior’s Annual Report which is available on the website ( These forward looking statements should not be considered as a guarantee of future performance, the actual results could differ materially from those expressed or implied by them. The forward looking statements only reflect Christian Dior’s views as of the date of this document, and Christian Dior does not undertake to revise or update these forward looking statements. The forward looking statements should be used with caution and circumspection and in no event can Christian Dior and its Management be held responsible for any investment or other decision based upon such statements. The information in this document does not constitute an offer to sell or an invitation to buy shares in Christian Dior or an invitation or inducement to engage in any other investment activities.”




This document is a free translation into English of the original French financial release dated April 12th, 2022.

It is not a binding document.

In the event of a conflict in interpretation, reference should be made to the French version, which is the authentic text.