evian® Transforms Its Approach to Plastic to Become a 100% Circular Brand by 2025Source: Business Wire
Our circular brand ambition represents our commitment to continue to transform our packaging using more recycled materials, and to inspire the creation of a closed recycling system that will evolve plastic from potential waste to a resource.
evian achieved carbon neutrality in the US &
Canadain 2017 and continues to pursue global carbon neutrality by 2020.
- evian seeks to continue to lower our carbon footprint by reducing the impact of plastic packaging.
- Inspired by the water cycle which continuously creates this precious water, evian believes that plastic should be continuously and sustainably renewed.
- evian will make all of its plastic bottles from 100% recycled plastic by 2025, adopting a ‘circular approach’ to plastic usage.
- evian plans to achieve this through pioneering partnerships to redesign its packaging, accelerate recycling initiatives and remove plastic waste from nature.
- evian joins the call for collaboration across industries and beyond to achieve a sustainable, large-scale change in the way we make, use and recycle plastics.
evian plans to achieve this through pioneering partnerships to redesign its packaging, accelerate recycling initiatives and remove plastic waste from nature.
Today, evian bottles are recyclable and globally contain on average across the range 25% recycled plastic (rPET).
In order to achieve its 2025 ambition, evian is partnering with
breakthrough technology companies, one of which is
Accelerating recycling initiatives
evian is collaborating globally with governments, recycling industry
partners such as
evian is determined to leverage its global voice to drive consumer behavior change around plastic waste and recycling. evian #herothezero initiative will start to drive the awareness of the need for change in early 2018, raising consumer knowledge about circularity as a way to change how we think about plastic usage and waste. To help drive this initiative, evian will also create educational documentaries with VICE Impact.
Removing plastic waste from nature
Since 2009, through the
evian global brand Director,
Calling for collaboration with partners
To drive the step change required today, evian, calls for partnership
and collaboration across industries and beyond to achieve a sustainable,
large-scale change in plastic usage and waste management. Therefore,
evian is partnering with Mission 2020 to inspire others in this move at
NOTES TO EDITORS
About evian ®
evian natural spring water comes from the heart of the French Alps, a unique geological site in the world. For more than 15 years, it travels through the rocks, where it is enriched with naturally occurring electrolytes and minerals. The brand has been working for over 25 years to preserve natural surroundings of the source, in an effort to preserve evian natural spring water’s exceptional quality for generations to come. Naturally pure and neutrally balanced pH 7.2, evian natural spring water is a healthy choice throughout the day.
evian, a Danone brand, embraces the company’s
Further information: ellenmacarthurfoundation.org | @circulareconomy
Loop’s mission is to accelerate the world’s shift toward sustainable
plastic and away from our dependence on fossil fuels. Loop has created a
revolutionary technology poised to disrupt the global plastics industry.
This ground-breaking technology decouples plastic from fossil fuels by
depolymerising waste PET plastic and Polyester fiber to its base
building blocks. The monomers are then repolymerised to create
virgin-quality PET plastic that is
In 2016, the
About The Ocean Cleanup
The Ocean Cleanup develops advanced technologies to rid the world’s oceans of plastic.
Founded in 2013 by then 18-year-old Boyan Slat, The Ocean Cleanup now
employs approximately 75 engineers and researchers. The foundation is
headquartered in Delft,
Instead of going after plastic debris with vessels and nets – which would take many thousands of years and billions of dollars to complete – The Ocean Cleanup is designing a network of extremely long floating screens that will remain in the water to act like an artificial coastline, enabling the ocean to concentrate the plastic using its own currents.
In preparation for full-scale deployment, The Ocean Cleanup organized
several expeditions to map the plastic pollution problem in the Great
Pacific Garbage Patch with unprecedented detail. Meanwhile, the team has
advanced its design through a series of rapid iteration scaling-up
tests. After years of reconnaissance research, scale model testing and
the deployment of prototypes on the
About Vice Impact
VICE Impact is VICE Media’s advocacy channel dedicated to connecting content with action. With compelling documentary series, investigative editorial and mobilizing advocacy campaigns VICE Impact presents the facts, curates public conversations and is committed to being part of the solution. With VICE’s global distribution, our increasingly socially conscious audience and collaboration with leading brands, foundations, organizations, and activists, we are uniquely positioned to make an impact on communities around the world.
About Mission 2020
Mission 2020 is a global campaign, convened by
Christiana's dedicated team are delivering breakthroughs in 6 milestone areas between now and 2020 in collaboration with a wide variety of partners across the NGO and non-state actor space.