Tampax Partners With Amy Schumer to Turn Your Question Marks Into Periods
There is significant misinformation on periods and tampons - Tampax is on a mission to help address this.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200708005562/en/
There’s a serious lack of knowledge out there about periods and tampons. Don’t believe us? Head to @Tampax on YouTube or Instagram to see for yourself! (Photo: Business Wire)
“We thought a lot about whether or not to kick off this new period education campaign now. While we paused to shift focus to support more urgent needs, we decided that because periods aren’t stopping, we shouldn’t either,” says
Period education is not new to Tampax. In 1941, with a strong female founder at the helm, Tampax established the company’s first educational department. The women educators became known as the ‘Tampax Ladies,’ traveling to colleges, doctors, and medical conventions to teach about menstruation and dispel myths and misconceptions about periods and tampons. Today, education is still a top priority for the brand and there is still much work to be done. The 2020
- Virtually no one (94% of adults) knows how many days the average menstrual cycle lasts
- 77% of adults believe that a tampon can get lost inside a woman’s body
- More than half of women (62%) can’t locate a vagina on a diagram
- 13% of adults admit to not knowing anything about tampons
- Nearly 1 in 10 adults (7%) think that a tampon can take a woman’s virginity
“When I started working with Tampax,” shared
Schumer is featured in a series of comedic videos, directed by
Tampax’s commitment to people with periods extends beyond education and superior period protection. Tampax has a history of giving and, over the last year, has donated more than 8 million tampons to people in need through partners including
With this powerful coalition, Tampax will make period conversations as normal as periods – removing the stigma around periods and tampons so people can laugh about them, learn about them and have a more comfortable period experience.
Do You Want In?
- Educate: Visit www.Tampax.com for more information and educational content, and join Tampax on social @Tampax to get the conversation and education ‘flowing’ in your own community.
- Engage: Share your stories on social by tagging #TimeToTampax– and check out the Tampax Suit Snapchat Lens!
Tune In: Subscribe to our YouTube channel for access to exclusive videos with
- Stay Connected: Follow @Tampax on social media for real-time updates and more fun with Amy
Please refer to the full survey results for the actual phrasing of each statement shown to
2 Bradford, K., & Johnson, T. (2020,
Procter & Gamble’s leading period protection brand, Tampax, exists to help all people with periods live life without limits so everyone can feel educated and empowered every day of the month. With more than 80 years of period protection expertise, Tampax meets a variety of needs. The Tampax product lineup includes Tampax Cup, Tampax PURE, Tampax Pearl, Tampax Radiant, Tampax Pocket Radiant and Tampax Pocket Pearl which offer full-size protection in a pocket-sized applicator for on-the-go confidence. Only Tampax tampons have a LeakGuardTM Braid to help give you more leak-free periods.
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.