Detergent You Need to Squeeze to Believe: Swash® Laundry Detergent Launches Fresh New Look
The brand's new advertising campaign pleads the case for a better way to do laundry featuring
While Swash® Laundry Detergent is still the trusted, ultra-concentrated and simple-to-use formula, consumers will notice all new packaging featuring bright, bold colors and a playful new look for the brand, as well as a re-engineered Auto-Stop Top for even easier dosing.
"We're thrilled to reveal a reimagined aesthetic for Swash that reflects the power and personality of this small but mighty detergent bottle," said
To celebrate the unfathomable feat of a detergent bottle tackling a mountain of dirty laundry, Swash® Laundry Detergent launched a new advertising campaign titled, "Laundry Court." The spots feature
The #1 brand recommended by
Additional Product Information:
With more than 100 years of laundry experience, Swash® Laundry Detergent allows users to do more, using less.
- Auto-Stop Top: The newly redesigned cap takes the guesswork out of measuring and dispenses the right amount of detergent every time.
- Ultra-Concentrated: The specially formulated detergent washes 80 regular loads per bottle. It's 8x concentrated so you need less than regular detergent and can be used in all machines.
-
Scents: With two fragrances and an unscented option, clothes will smell fresh and clean.
- Smells Like Clean Laundry: Infuse laundry with the scent of fresh linen that smells, well, clean.
- Smells Like Nothing: Knock laundry scentless with a fragrance and dye-free formula.
- Smells Like Vacation: Bring a little bit of that island getaway craving to every load.
Grab a bottle of the newly rebranded Swash® Laundry Detergent, now available online from Amazon and
About
1
Swash and the other mentioned brands are all owned and distributed by
View original content to download multimedia:https://www.prnewswire.com/news-releases/detergent-you-need-to-squeeze-to-believe-swash-laundry-detergent-launches-fresh-new-look-302064404.html
SOURCE Swash® Laundry Detergent