INVIDI Technologies and Tata Play Revolutionize Television Advertising Landscape in India with Launch of Data-Driven Addressable Advertising
The collaboration leverages INVIDI's innovative addressable advertising technology, empowering Tata Play to deliver personalized ads to over twenty million connections across Tata Play’s footprint. This marks a significant milestone in the evolution of television advertising in
Addressable advertising opens doors to a new realm of possibilities in
“Addressable advertising is a game-changer for advertisers. The technology will not only boost advertising effectiveness but also create an opportunity for small and regional brands to reach viewers of national TV,” said
“INVIDI Technologies is proud to join forces with Tata Play to introduce cutting-edge addressable advertising solutions to the Indian television landscape. This collaboration marks a significant stride toward a future where advertising is optimally relevant, with minimal wasted reach. Through personalized and targeted content delivery, we aim to redefine the viewer's relationship with advertising, creating a more engaging and meaningful experience. Our advanced technology is poised to elevate the standard of television advertising in
The partnership between INVIDI and Tata Play represents a significant leap forward in the evolution of television advertising in
The launch of addressable advertising solutions by INVIDI and Tata Play is poised to reshape the television advertising landscape in
About
About Tata Play
Incorporated in 2001 and with services launched since 2006, Tata Play is
Staying true to its commitment of making tomorrow better than today, Tata Play’s growth over the years has been cemented by many innovations and enhancements. The company has invested in advanced digital infrastructure, partnered with global leaders to provide superior technology and set up high-end 24x7 call centers in 12 languages across the country manned by multi-lingual customer service associates to offer professional and efficient customer service. Tata Play has footprints pan
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media@invidi.com
Tata Play:
Atrayee.chandra@tataplay.com
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