Optimum Nutrition Launches New Global Marketing Campaign "Unlock More You"
The campaign taps into the universal human desire to unlock more within ourselves, regardless of athletic ability or achievement
Launching in over 100 markets around the world, the new campaign is the latest work inspired by the brand's core creative idea that 'there's more of you in you.' It continues the brand's journey of democratising the sports nutrition category by taking it beyond the gym and showing that no matter what your sport or motivation is, with the right mindset, you can unlock more from yourself with help from Optimum Nutrition.
"The future of nutrition is rapidly changing with more people dedicated to performance and fitness," said
Trusted for over 35 years, Optimum Nutrition has pioneered the sports nutrition category and is proud to include Gold Standard Whey, the world's #1 selling whey protein powder2 that has fueled billions of workout recoveries worldwide in its portfolio.
The new campaign was developed in partnership with
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The multi-channel global campaign is launching across TV, social, digital, out-of-home and in-store. To view additional creative spots from the "Unlock More You" campaign, visit the Optimum Nutrition YouTube channel.
About Optimum Nutrition®
Part of Glanbia Performance Nutrition, Optimum Nutrition® is the world's #1 sports nutrition brand, producing a wide variety of delicious, high-quality nutritional food supplements and beverages to support an active and healthy lifestyle, including protein powders, ready-to-drink shakes and beverages, energy + hydration products, ready-to-eat bars, multivitamins and more. For over 35 years, Optimum Nutrition has set the standard for trusted products and proudly produces Optimum Nutrition Gold Standard 100% Whey™, which is universally recognised as the world's No. 1 selling1 whey protein powder. Optimum Nutrition products are sold in 100+ countries around the world and can be found in specialty and mass retail stores, gyms and fitness centers, and online retailers. For more information, visit OptimumNutrition.com and follow the brand on Facebook, TikTok, Instagram, and YouTube.
About Glanbia Performance Nutrition
Glanbia Performance Nutrition (GPN) is part of
Credits:
Client: Optimum Nutrition®:
Chief Brand Officer:
VP Consumer & Brand Strategy:
Senior Director, Optimum Nutrition:
Senior Brand Manager:
Creative Partner:
Chief Executive Officer:
Chief Creative Officer:
Chief Strategy Officer:
Global Client Leader:
Creative team:
Creative team: Nwabisa Tolom &
Creative team:
Senior Strategist:
Senior Account Manager:
Senior Account Executive:
Global Senior Producer:
Broadcast Producer:
1
Source: Euromonitor International Limited;
2 Source: Euromonitor International Limited;
Contact:
apapanikolas@glanbia.com
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