Hampton by Hilton Looks to the Future with Innovative North American Prototype and a Refreshed Visual Identity
Hilton’s visionary brand charts a new course with design innovations and a fresh look, redefining hospitality for the brand’s next chapter
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Hampton by Hilton's new North American prototype is poised to set new benchmarks in hospitality design and efficiency, embodying Hampton’s commitment to continuous evolution, growth, and service excellence. (Photo: Hilton)
“Hampton is more than a hotel brand; it’s the heartbeat of our business,” said
“With a legacy of leadership and performance spanning four decades, Hampton by Hilton continues to stand as a beacon of humanity, connecting people from around the globe and delivering a reliable and friendly stay in each one of our hotels,” said
Unveiling New, Cutting-Edge North American Prototypes and Renovation Packages
The North American prototype, slated for its first hotel opening in early 2025, is poised to set new benchmarks in hospitality design and efficiency, embodying Hampton’s commitment to continuous evolution, growth, and service excellence. As part of a broader initiative to ensure Hampton remains a hospitality industry leader for decades to come, the prototype refresh is designed for greater adaptability to various market conditions and site restrictions while creating an enhanced guest experience.
The prototype updates, informed by guest and owner insights as well as design trends, feature thoughtful, modern design with timeless elements that not only provide improved guest functionality and comfort but also optimize cost to build, operate, and renovate for owners. The cost-efficient and design-forward North American prototypes are available for both
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Optimize Revenue-Generation Opportunities for
Hampton Inn & Suites prototype by increasing total key count within the same footprint and optimizing the Suite room layout for better site efficiency. - Drive Cost-Savings by up to 6% on new FF&E packages compared to previous packages for both new builds and renovations.
- Elevate the Iconic Exterior toinclude a simplified entrance canopy, subtle adjustments to the color scheme and an added exterior patio for social gatherings.
- Enhance the Guest Welcome by repositioning the front desk, adding a localized feature wall and flexible multi-use space, and relocating the retail shop to a more prominent location within the lobby area, which will drive increased revenue.
- Balance Function and Comfort inguest roomswith the addition of a multi-functional task table, improved bathroom design, enlarged windows to increase natural light, and optimized in-room guest storage solutions.
- Introduce Two Modern, Uplifting Décor Packages inspired by the beauty of America’s landscapes and the vibrancy of its cities.
Hampton also remains dedicated to ensuring every guest experience exceeds expectations, rooted in its long-standing commitment to providing reliable and friendly service. With the backing of the 100% Hampton Guarantee, guests can trust that Hampton will always make it right, every time. This steadfast commitment to service, branded “Hamptonality,” is a key differentiator, driving guest loyalty and superior performance. Renowned for setting the standard in service excellence, Hampton’s consistent delivery of exceptional experiences has earned it a reputation as a beloved brand that guests return to again and again.
Introducing Hampton’s Refreshed Visual Identity
Hampton partnered with global branding agency
The brand also identified a set of signature experiences to drive brand distinctiveness and delight guests. By understanding guests' needs at crucial moments during their stay and recognizing Hampton's unique strengths, two experiences were identified: Hampton's exceptional sleep experience and the iconic
To ensure that the refreshed brand identity resonated as modern and globally relevant while upholding its existing reputation, the brand conducted research with thousands of consumers across three continents. The updated visual identity honors the brand’s legacy of being a trusted, reliable, and friendly brand, retaining equity in the areas that Hampton is known for today while modernizing to meet the travel needs of global consumers.
To ensure a cohesive and immersive brand experience for guests, the refreshed Hampton by Hilton visual identity will roll out across all brand activities, marketing, and communications, and be integrated globally at the property level, throughout 2024.
For more information about Hampton by Hilton, visit stories.hilton.com/hampton.
About Hampton by Hilton
As the No. 1 ranked lodging franchise for the last 15 years by Entrepreneur®, Hampton by Hilton — including
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caroline.logan@hilton.com
Source: Hilton