Wurl Launches BrandDiscovery to Precisely Match Connected TV Ads With the Emotion and Context of Programming in Real Time
The GenAI-powered solution provides scene-level contextual targeting to help advertisers align the emotional sentiment of their campaign creatives with content closest to the ad break, improving viewer memorability and engagement
BrandDiscovery’s launch comes at an exciting inflection point for the CTV advertising industry. Television continues to be viewed as a highly effective channel for brand marketers and AI-driven technologies are poised to revolutionize how advertisers connect with their audiences. As the largest video screen and non-skippable environment, CTV is ideal for improving brand awareness – research shows that brand recall and purchase intent is higher for TV and CTV than for digital mobile environments. At the same time, however, media buyers face a fragmented CTV ecosystem, often resulting in a lack of control and transparency, and limiting advertisers’ ability to scale and spend effectively.
“The CTV advertising ecosystem is ripe for disruption,” said
BrandDiscovery leverages GenAI to produce emotional resonance between CTV content and campaign creatives. By matching an ad’s emotion with the emotion of the content directly preceding it, brands can generate positive attention.
With BrandDiscovery, advertisers gain:
- Scene-level analysis: BrandDiscovery offers contextual targeting at the scene level, an improvement over the industry’s standard program or channel-level solutions. Advertisers can present ads within programming that contextually aligns with their creatives based on emotion, brand safety, and genre.
- Contextual targeting at scale: BrandDiscovery ads will be shown across 300+ premium CTV publishers, including FAST channels and leading streamers. With more than 60 billion monthly available ad impressions, Wurl enables advertisers to achieve contextual targeting at scale through a single source of access, providing significant cost and time savings.
- Free access: BrandDiscovery data segments are free of charge, and available to advertisers through their SSPs and DSPs.
“At Media.Monks, we’re focused on driving stellar results for our clients,” said
When compared to KPIs benchmarked for Lending studies over the past five years by
The Media.Monks campaign – activated through FreeWheel, a global technology platform for the television advertising industry – delivered millions of impressions within a matter of weeks. FreeWheel’s Head of Publisher Sales,
“In this complex and fast-moving media landscape, this collaboration is another step in tackling some of the most pressing industry challenges, and connecting buyers to premium, brand-safe ad inventory, with transparency and efficiency,” she said. “At FreeWheel, we take very seriously our mission to help fuel greater industry interoperability and our partnership with Wurl is the latest proof point of how we’re putting this philosophy into action.”
BrandDiscovery is available now in
About Wurl
Wurl is a leader in the CTV industry, helping connect viewers to the content they want to see with technologies for distribution, monetization, and advertising. The company supports publishers, streamers, and advertisers in growing viewership, maximizing revenue, and strengthening brand value. Wurl is owned by
View source version on businesswire.com: https://www.businesswire.com/news/home/20240326344977/en/
press@wurl.com
Source: