Whirlpool and Magnusmode Introduce an Empathy-First Approach to Customer Service
Through this new offering, retail sales associates will be taught about how leveraging technology can help autistic and neurodivergent people gain independence in their daily lives through the "Disability Empathy Training Module." This new module, developed through a sponsorship with Magnusmode, is a course that puts an empathy-first focus on customer service training.
The module equips trainees with the necessary tools to create an inclusive environment, understand the needs of neurodivergent customers, employ active listening techniques, and effective communication strategies, while also providing examples of harmful and inclusive language and unconscious bias. The course also features interviews with individuals with various disabilities that provide real-life examples to illustrate course concepts.
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The training module will be tailored to retail locations, identifying unique barriers to inclusion in various retail environments. Magnusmode will be responsible for oversight and management of the project from start to finish, including development and design required for the implementation process. Upon completion, a custom-designed course completion badge will be provided to all trainees to build pride and employee engagement around accessibility.
To find out more about the sponsorship between Whirlpool and Magnusmode, please visit: www.whirlpool.ca/en_ca/magnusmode.
Magnusmode's mission is to create practical tools that improve everyday experiences and enable neurodiverse people to participate in the world in ways that are meaningful to them. Founder
For more than one hundred years, Whirlpool brand has been inspired by how people care for their families. Whirlpool brand is designing home appliances that are focused on improving how families give and get the care they need with the latest technologies and innovations – whether that means flexible refrigerator storage for all types of family needs, induction technology for efficient cooking and easier cleaning, or laundry pairs that allow you to customize the way you wash and offer the latest in connected technologies. Whirlpool
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