Accenture Debuts Global Creative Campaign Spotlighting Stories of Reinvention
“Reinvented with
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“Reinvented with Accenture” showcases the company’s transformative work with clients across industries worldwide (Graphic: Business Wire)
“This campaign is about our clients. It celebrates the world's most forward-thinking companies and showcases how, together, we push boundaries and shape the future of industries,” said
Created in partnership with renowned creative agency
Accenture's collaboration with BBVA used digital technologies to help the bank become one of the world's most customer-centric financial institutions, resulting in a remarkable 117% growth in new customers in the last few years. Accenture helped BBVA reinvent its digital sales capabilities and operations, consolidate its agency networks across geographies and use hyper-personalization to reach each individual customer. Ultimately, this digital transformation empowered millions of BBVA customers with the confidence needed to make financial decisions.
Accenture collaborated with global business publication Fortune to develop Fortune Analytics, an AI-powered product, custom built and trained on more than 20 years of data from the iconic Fortune 500 and Fortune Global 500 lists. Fortune Analytics also leverages decades of the publication’s trusted business journalism in an easy-to-use AI tool that can create data visualizations and deliver powerful insights. Designed for the purpose of analyzing companies, industries, trends, and the world of business, Fortune Analytics is a clear and compelling use of Gen AI to enable new ways to understand and present complex data. Fortune plans to launch the product in beta by
“The sheer scale of Accenture and its influence is mind-boggling. 9,000 clients in 120 countries. And connections to almost any industry you can think of,” said
"Reinvented with Accenture" will launch across all of Accenture's internal and external digital platforms, as well as through television, digital advertising, paid social, print, out-of-home, and partner channels in
As part of the campaign, Accenture chair and CEO
Accenture currently ranks as one of the top business-to-business brands on Interbrand’s ranking of the top 100 global brands and has nearly doubled its brand value from
About Accenture
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 742,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com.
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Accenture
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Source: Accenture