Three-Quarters of Enterprises Now Localizing Training Content
Research from RWS indicates that enterprises are increasingly recognizing the benefits of localized training for global audiences
RWS’s ‘Learning across borders’ report, which surveyed 300+ L&D directors at large enterprises in the US,
“It’s encouraging to see how seriously enterprises are taking localization,” explains
The research also found that – despite a willingness to localize content – incorporating local cultural nuances remains the biggest challenge for enterprises when localizing training material. As a result the majority (57%) use a combination of language specialists and machine translation to ensure that content remains accurate, culturally relevant and impactful.
The top reasons cited by enterprises for localizing training content included the need to drive better training outcomes through more personalized training which, according to business leaders, gives them a competitive advantage.
If you would like to learn more about the research, click here.
About RWS
Our purpose is unlocking global understanding. By combining cultural understanding, client understanding and technical understanding, our services and technology assist our clients to acquire and retain customers, deliver engaging user experiences, maintain compliance and gain actionable insights into their data and content.
Over the past 20 years we’ve been evolving our own AI solutions as well as helping clients to explore, build and use multilingual AI applications. With 45+ AI-related patents and more than 100 peer-reviewed papers, we have the experience and expertise to support clients on their AI journey.
We work with over 80% of the world’s top 100 brands, more than three-quarters of Fortune’s 20 ‘Most Admired Companies’ and almost all of the top pharmaceutical companies, investment banks, law firms and patent filers. Our client base spans
Founded in 1958, RWS is headquartered in the
For further information, please visit: www.rws.com.
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RWS
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Source: RWS