FC Barcelona and Hewlett Packard Enterprise Join Forces to Offer Fans the Best Customized Espai Barça Experience
Global technology leader becomes Espai Barça’s new Official Edge-to-
The partnership between the Club and HPE is based on a market-leading approach to edge connectivity andcloud technology, which will enable the entire Espai Barça to offer personalized services and experiences tailored to its fans, setting a new standard for the future of sports and entertainment events. This agreement is part of the sponsorship program associated with the future Spotify Camp Nou and has been made possible thanks to the shared objectives of equipping the future stadium with state-of-the-art technologies.
Technological innovation enhancing the stadium experience
FC Barcelona is committed to making Espai Barça an international hub for innovation, and this deal with HPE is an example that underscores its commitment to adopting innovative technologies that will improve the experience of members and fans who visit the future ground. With the support of HPE, Espai Barça will be positioned at the forefront of technological innovation in the sports world, enhancing every aspect of the stadium experience, from arrival at the ground to the end of each match or event. New services to be made available to fans include gamification and virtual reality. In addition, teams from all sections of the club can benefit from advanced analytics to optimize game performance and strategy.
As part of this agreement, HPE will implement HPE GreenLake Private
HPE is also deploying an advanced high speed, secure wireless network in the Spotify Camp Nou to provide the best customer experience to the more than 100,000 fans while in the stadium, with further plans to incorporate private 5G in the future for core applications. Furthermore, HPE GreenLake Private
Espai Barça, more than a stadium
Espai Barça is a revolutionary project in the world of sport and entertainment that is redeveloping and expanding all the FC Barcelona facilities, including the emblematic Spotify Camp Nou, and turning it into the best sports complex in the center of a major city. Being able to count on HPE’s experience with the implementation of the latest technologies will be essential part of the customized experience that visitors to the ground will be able to enjoy.
The agreement between FC Barcelona and HPE means the two parties will be able to join forces on the journey towards the club’s digital evolution, ensuring secure digital interaction and connectivity inside the stadium and making Espai Barça not just an icon of sporting excellence, but also a beacon for technological innovation.
Statement by
“The partnership with HPE is a step towards creating a digitally connected and secure environment for Espai Barça. Their extensive experience in connectivity and cloud technologies means we will be able to offer our members, fans and supporters personalized experiences, thus significantly improving their interaction with the club on match days at Spotify Camp Nou, as well as in the different activities that will be organized at the future ground.”
Statement by
“Technology is integral to the growth and global expansion of sports, as well as to accelerating innovation. HPE is delighted to serve as the Official Edge-to-
About
About FC Barcelona
FC Barcelona was founded in 1899 and is unique in many ways. The Club is owned by its more than 140,000 members. Due to its very special personality, Barça is recognized as being ‘More than a club’. The team’s distinctive style of play is projected around the world by the best players and coaches of their time in combination with Club’s famous reliance on homegrown talent.
All of this goes hand in hand with its ongoing ambition to become the most admired, beloved and global sports institution on the planet. This mission is supported by such core principles as humility, effort, ambition, respect and teamwork, while the club is also famed for its commitment to society, which is channelled through the
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paula.bardera@hpe.com
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