DoubleVerify Bolsters Media Quality Authentication on Pinterest with Brand Safety and Suitability Measurement
Global brands will benefit from DV’s industry-leading, AI-powered classification technology to gain transparency into Pinterest In-Feed inventory
“We're thrilled to bring DV’s brand safety and suitability measurement to Pinterest, ensuring campaigns meet top media quality standards while maximizing advertiser performance,” said
With this release, Pinterest advertisers will gain:
- Brand Reputation Insights: DV’s brand safety and suitability measurement shows whether digital advertising is aligned with non-objectionable and suitable content, helping to safeguard reputation and preserve brand equity across Pinterest in-feed placements.
- Comprehensive Coverage: DV offers holistic media quality measurement across display and video ad placements on Pinterest.
- Trusted Measurement: Brands can rest assured that the industry’s leading, independent, third-party verification provider authenticates their Pinterest campaigns.
DV Universal Content IntelligenceTM, the company’s industry-leading classification engine, powers its brand safety and suitability solution. Utilizing advanced artificial intelligence (AI) technology, DV analyzes all key content types — including video, image, audio, speech, text, and link elements — to provide advertisers with accurate classifications and ensure comprehensive coverage and protection at scale.
“Pinterest is committed to using our platform to create a more positive experience online, and we strive to be brand safe by default with leading content policies,” said
In
Brands can access their measurement data and insights through DV PinnacleⓇ, the company’s unified service and analytics reporting platform, to monitor and optimize the performance of their Pinterest ads campaigns.
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