DoubleVerify Launches Transparency Center to Fuel Industry Education and Foster Digital Trust
Launched at Cannes Lions 2024, the DV Transparency Center is breaking open the ‘black box’ of digital media verification by providing comprehensive educational resources, tackling industry misconceptions, and shedding light on trending topics
The DV Transparency Center serves as a resource for advertisers, agencies, and other industry partners, offering comprehensive educational materials that clarify the intricacies of digital ad verification and the wider measurement space. At a time when transparency is more crucial than ever, DV’s Transparency Center initiative aims to demystify key aspects of its technology and showcase its steadfast commitment to enhancing industry standards.
“It’s time to break open the perceived ‘black box’ and take on some of the misperceptions surrounding the digital ad space. Trust and transparency are foundational to a robust and thriving digital ecosystem,” said
“As brands navigate a hyper-political environment, brand safety and transparency become even more top of mind for marketers,” said
At launch, the DV Transparency Center will offer a collection of resources tailored to enhance understanding of DV and the verification category and address key trending topics. These include an exploration of Made for Advertising (MFA) sites according to DV’s measurement standards, detailed insights into the mechanics of independent social media measurement, and discussions on brand safety and suitability on social platforms. The center will also provide explainers on how DV ensures impartial publisher measurement and enables more effective publisher monetization. The DV Transparency Center will be updated regularly to keep pace with evolving market needs and ongoing advancements in ad verification.
Also,
“DoubleVerify's leadership in verification is well-established, and their commitment to advancing industry knowledge through the DV Transparency Center aligns very well with our goals,” said
“Education is crucial in digital advertising, and
To explore the DV Transparency Center, please visit: https://doubleverify.com/transparency-center/
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