Zeta Global Announces Expanded Functionality from Zeta Opportunity Engine (ZOE) Leveraging Amazon Bedrock
AWS's secure and scalable infrastructure unlocks new Agents, Generative AI Capabilities in the Zeta Marketing Platform
The introduction of these features, coupled with Zeta’s Creative AI Agents, which automate omnichannel content production, signifies a new era of control and customization. This solution combines onboarding, analysis, image generation, optimization, and customer Agent workflows to enable marketers to discover and curate audiences that they can utilize immediately. This also allows for next-generation marketer-created workflows that integrate AI-powered agents and AI. Both are designed to discover the customer journey targeted by CDP (Customer Data Platform), ESP (Email Service Provider), and DSP (Demand Side Platform), decorating it for marketers with intelligent insights.
This continual improvement of ZOE reflects Zeta’s deep commitment to utilizing practical AI that guides marketers through customer discovery and analytics, powered by the Zeta Marketing Platform. A year after ZOE’s launch, nearly 500 marketers are utilizing ZOE daily, to power campaigns with the efficiency of AI. Unlike AI tools focused on single-use cases, Zeta embeds multi-purpose LLMs, including Anthropic’s Claude, across its entire platform. AWS scalability assists Zeta in increased response times and pre-processing and post-processing for agents, allowing Zeta to deliver correct and consistent responses.
“This collaboration enhances and extends our longstanding partnership with AWS to the forefront of the AI revolution,” said
“We are excited about Zeta Global’s innovative use of creative Agents via Amazon Bedrock,” said
Zeta utilizes Amazon Bedrock to develop proprietary AI models compliant with enterprise policies. Zeta’s work with AWS began with the ZOE, which Zeta launched in 2023. Building on AWS, Zeta has worked to help give marketers answers to their most critical business questions and create AI-powered intelligent strategies. Now, customer insights are further amplified with a Multi-Model Agent
These tools can empower businesses across the marketing spectrum from audience insights to dynamic campaign orchestration to illuminating performance drivers. The Creative AI Agents are now in beta with general availability planned for Q3 2024. To learn more, go to www.zetaglobal.com.
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