Walmart Ignites a Red-Hot Trend with “Spicy Summer” Campaign
Inspired by the “BookTok” Community,
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![Heat up your summer with Walmart's spicy books and looks. (Photo: Business Wire)](https://mms.businesswire.com/media/20240623588933/en/2167471/4/Walmart_SpicySummer.jpg)
Heat up your summer with
What are “Spicy Books”?
BookTok is a rapidly growing community on TikTok with more than 250 billion views from a passionate group of readers discussing their favorite books. Spicy books, commonly of the romantasy genre, have emerged as some of the most beloved on this platform. The community has even developed a “spice scale” to rate the spiciness of their favorite reads.
How is
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Spicy Books Hot Sauce Set:
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To celebrate the BookTok community,
Walmart created a limited-edition Spicy Books Hot Sauce set. Packaged to look like a book, this bespoke collection features five Melinda’s hot sauces, each corresponding to a level on the spice scale – from mild to burning. -
Spicy Books Hot Sauce will be available on walmart.com/spicysummer for
$14.98 , while supplies last.
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To celebrate the BookTok community,
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Shop Your Spicy Summer
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In addition to Spicy Books Hot Sauce, Walmart’s dedicated Spicy Summer landing page will allow customers to “Shop Your Spicy Summer” and discover the hottest summer books, fashions and accessories, with collections inspired by popular
Spicy Books .
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In addition to Spicy Books Hot Sauce, Walmart’s dedicated Spicy Summer landing page will allow customers to “Shop Your Spicy Summer” and discover the hottest summer books, fashions and accessories, with collections inspired by popular
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Spicy Summer Soirée
- To really heat things up, we’re throwing a hot event in LA for the BookTok community. Book lovers will enjoy spicy refreshments and light bites poolside while they experience immersive moments with their favorite Spicy Summer reads and taste test our Spicy Books Hot Sauce.
“Customers are at the center of everything we do at
To get your limited-edition Spicy Books Hot Sauce Set and Shop Your Spicy Summer, visit walmart.com/spicysummer.
About
View source version on businesswire.com: https://www.businesswire.com/news/home/20240623588933/en/
For more information, contact Rebecca.thomason@walmart.com
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