Domo and Manulife Named 2024 Nucleus ROI Award Winners
Manulife achieves a 184% ROI with a payback period of 8.4 months after deploying Domo
SILICON SLOPES,
Manulife made a decision to bring media in-house in 2022, and implemented the Domo platform in early 2023 to over 400 users. By
“Once we adopted Domo across the organization, productivity and accessibility to data immediately improved. By streamlining and optimizing reporting, the teams have better-informed targets for each marketing campaign and gathered insights on performance,” said
In addition to improved productivity, Manulife also experienced these benefits:
- Enhanced marketing: Domo's integration enhanced Manulife's marketing efforts. The new approach has led to a 14% increase in global leads, up to 197% lead growth for certain businesses and a 23% improvement in conversion rates. Additionally, Manulife used Domo to evaluate trends and performance, improving the efficiency of the media planning process.
- Cost savings: As a result of democratizing data through the Demand Generation and Resource & Capacity Tracking dashboards, Manulife's media planning and buying process shifted from using external agencies to working in-house. This internalization of media planning has enabled better tracking of expenditures and brought a more strategic focus and transparency to its marketing campaigns.
“Manulife’s experience demonstrates the value proposition of a solid data foundation with Domo at its core,” said
“Manulife’s shift from external media agencies to an efficient in-house media team, supported by Domo, underscores the impact of data democratization and real-time analytics on an organization’s core business and top-line results,” said
Since 2002, the annual ROI Awards by
For a complimentary copy of the Nucleus Research ROI Case Study on Manulife visit here.
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About Manulife
Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. With our global headquarters in
Not all offerings are available in all jurisdictions. For additional information, please visit manulife.com.
About Domo
Domo puts data to work for everyone so they can multiply their impact on the business. Our cloud-native data experience platform goes beyond traditional business intelligence and analytics, making data visible and actionable with user-friendly dashboards and apps. Underpinned by AI, data science and a secure data foundation that connects with existing cloud and legacy systems, Domo helps companies optimize critical business processes at scale and in record time to spark the bold curiosity that powers exponential business results.
For more information, visit www.domo.com. You can also follow Domo on LinkedIn, X and Facebook.
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Source: Domo