DoubleVerify Has Partnered With Hakuhodo DY Media Partners Through AaaS (Advertising as a Service) to Deliver Better Business Results for Brands
Helping advertisers maximize the safety and effectiveness of their digital advertising and achieve their business goals
This partnership leverages the power of AI-driven technology to optimize advertising effectiveness, delivering results through Hakuhodo’s Advertising as a Service (AaaS) model. By integrating DV's solutions with AaaS, the partnership aims to achieve business goals for advertisers while minimizing the risk of brand damage.
The collaboration will address issues in digital ad delivery, ensuring improved ad quality through AI technology and enabling advertisers to deliver their ads effectively and securely.
“AaaS aims to contribute to advertisers' businesses through advertising effectiveness based on the concept of "from ad space to effectiveness.” We are very pleased to take a big step forward in providing safer and better effects through the power of technology by combining the important theme of brand safety with AaaS through this partnership,” said
DV is driven by a mission – to make the digital advertising ecosystem stronger, safer and more secure. We help brands improve the effectiveness of their online advertising, giving them clarity and confidence in their digital investment.
About AaaS
AaaS is a next-generation model for the digital transformation of the advertising media business proposed by
AaaS® is a registered trademark of
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