ON24 Empowers Enterprises to Increase ROI through 6sense Integration
“In today’s competitive marketplace, personalization-at-scale is imperative for high-performing B2B sales and marketing teams to differentiate experiences for their audience while also driving cost-efficient revenue results for their business,” said
By combining 6sense intent data with the ON24 Intelligent Engagement Platform’s personalization-at-scale capabilities, which is part of its AI-powered ACE solution,
- Implement an integrated account-based marketing (ABM) strategy: Activate ABM across digital channels, including webinars, virtual events and content hubs.
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Build dynamic audience segments: Set up segments of high-priority audiences using
ON24 first-party engagement data and 6sense intent data. -
Scale hyper-personalized experiences: Deliver targeted interactions and tailored content to unique audience segments across
ON24 experiences. - Orchestrate campaigns and buying journeys: Build interconnected, ongoing content journeys that become more personalized with greater engagement and buying intent.
- Improve account targeting, lead quality and conversion: Drive the right calls-to-action and content to the right accounts at the right time.
“Personalization is key to effectively engage B2B buyers,” said
To read more about the
About 6sense
6sense is on a mission to revolutionize the way B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI is the only sales and marketing platform to unlock the ability to create, manage and convert high-quality pipeline to revenue. Customers report 2X increases in average contract value, 4X increases in win rate and 20-40% reduction in time to close deals. Know everything, do anything, with 6sense.
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