CANADIANS WELCOME SUMMER WITH DINING, FASHION, AND HOME UPGRADES: LG SUMMER TRENDS REPORT
The Summer 2024 LG Trends Report powered by Pinterest insights uncovers what Canadians are excited about
With summer's arrival, Canadians are turning their attention to finding recipes that are perfect for the warmer months. Following the first day of the season, there has been a 79% increase in "summer dinner recipes,"1 reflecting a growing enthusiasm for hosting and meal preparation. Embracing this trend, the
It doesn't stop there – no summer gathering is complete without refreshing drinks. According to Pinterest Insights, searches for "summer drink" have surged by 84% since the first day of summer.2 The LG Counter-Depth MAX™ Refrigerator with
Fashion is also making a statement this season, with searches for "summer dinner outfits" doubling since last year.3 As Canadians curate their summer wardrobes, clothing maintenance should also be considered. Enter the LG Styler® Steam Closet (S3MFBN). Its advanced steam technology refreshes and smooths wrinkles from delicate fabrics that can't be treated in a conventional washer and dryer, including summer linens, silks, and sequins4. It's perfect for maintaining a polished look from relaxed daytime outings to chic evening gatherings.
Turning to home improvements, Canadians are increasingly focused on making the most of smaller spaces, as evident by an 18% rise in year over year searches for "laundry room ideas small spaces"5. This growing interest underscores the need for smart, space-saving solutions. The LG WashCombo™ (WM6998HBA) with its premium 2-in-1 design combines washing and drying into a single sleek unit, eliminating the need for separate appliances and saves valuable space. With advanced Heat Pump dryer technology, it not only uses up to 60% less energy6 but also features a ventless design, allowing it to be installed virtually anywhere. Additionally, the LG WashTower™ (WKHC252HBA) is a great option for those looking to conserve floor space with its sleek stacked vertical design.
As Canadians embrace the summer season, LG continues to lead with innovative solutions that enhance everyday life. With over 522 million people7 around the world using Pinterest each month, LG taps into the insights of Canadians to ensure its products align with the latest trends and evolving needs and preferences of consumers.
The Summer 2024 LG Trends Report can be accessed here. To learn more about the latest in LG's home appliance innovation and to purchase, head to LG.ca
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1 Pinterest internal data, CA, |
2 Pinterest internal data, CA, |
3 Pinterest internal data, CA, |
4 Fur, leather or silk items should only be treated with the Air Fresh cycle. |
5 Pinterest internal data, CA, |
6 Up to 60% less energy compared to similarly-sized vented LG dryers. The industry's most energy efficient combo based on EnergyStar.gov (November 2023). |
7 Pinterest Business, CA, 2024, https://business.pinterest.com/en-ca/audience/ |
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