Annie’s delivers cheesier Mac & Cheese, along with a TikTok effect to drive cheesier smiles at mealtime

MINNEAPOLIS--(BUSINESS WIRE)--Sep. 10, 2024-- Get ready to turn every family dinner into a cheesy celebration, because Annie’s has officially added MORE real cheese to the famous Mac & Cheese you know and love. Hitting shelves nationwide this month, Annie’s Now Cheesier recipe brings a delightful upgrade to its top mac & cheese flavors with even more ooey gooey real cheese that will have everybunny smiling.

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Annie’s cranks up smiles with the New ‘Now Cheesier’ Mac & Cheese Recipe (Photo: Business Wire)

Annie’s new recipe for Shells & White Cheddar and Shells & Real Aged Cheddar delivers the same quality, parent-approved ingredients that are yummy too! The new recipe adds an extra helping of creamy, delicious cheese to the classic recipe. That’s right — Annie’s has taken your favorite cheesy dish and turned up the meter to maximum cheese!

To celebrate, Annie’s created a custom TikTok effect, “Say (Extra) Cheese,” allowing families to capture memories and show off their cheesiest smiles for the chance to unlock a free box of Annie’s Now Cheesier.* Head to Annie’s Homegrown TikTok to learn more and unlock your own free box!

The Now Cheesier Mac & Cheese renovation is part of Annie’s “Promise For Better” campaign, promising REAL cheese, better mealtimes and better memories with an extra layer of happiness and purposeful ingredients in every bite.

"Our goal at Annie’s has always been to create moments of joy around the dinner table," said Giulia Quattrone, Senior Brand Manager for Annie’s. "We’re so excited for families to try our new recipe and experience the incredible taste of even more real cheese. With Now Cheesier, we’re cranking up the smiles as part of our Promise for Better and we can’t wait to see how fans use our new TikTok effect to stir up their own fun with Annie’s goodness!”

Annie’s new Now Cheesier recipe is available in September at retailers nationwide for an MSRP of $2.59. Look for specially marked boxes of Annie’s Shells & White Cheddar and Shells & Real Aged Cheddar to try the new recipe and unlock a box of Now Cheesier by using #Annies and #SayExtraCheese with the Annie’s TikTok effect! For more information on unlocking free boxes, visit Annies.com and @AnniesHomegrown on TikTok and Instagram. Official rules can be found at AnniesNowCheesier.com.

*Annie’s Now Cheesier free samples are available while supplies last. Limit 1 box per household.

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2024 net sales of U.S.$20 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S.$1 billion. For more information, visit www.generalmills.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240910390382/en/

General Mills
Media Line; Media.Line@genmills.com

Edelman
Ali Barzyk; Ali.Barzyk@edelman.com

Source: General Mills