Crocs Launches the Keep It Going Classic Clog Made with 25% Recycled Material from Consumers' Well-Loved Shoes
The brand delivers a proof point of circularity in action by using recycled content from shoes collected through the 'Old
The launch of the Keep It Going Classic Clog follows the brand's recent milestone of achieving 25% bio-circular content across its entire Croslite material portfolio, which includes the Classic Clog and the majority of the brand's shoes1. By incorporating bio-circular content, Crocs is giving a second life to plant-based byproducts that would have otherwise ended up as waste through material innovation. In combination with the 25% post-consumer recycled content, the Keep It Going Classic Clog showcases the brand's efforts at the intersection of circular innovation and materials.
"I want to thank every Crocs fan who brought in or sent back their old Crocs shoes so we could explore ways to give them a new life. This type of circularity program only works when consumers engage and are willing to do some good in the world together," said
Since the launch of the 'Old Crocs. New Life' pilot program last October and its nationwide expansion in May, the brand has collected Crocs shoes at retail locations across the country and through an online mail-back kit. The brand's priority is to keep shoes on feet for as long as possible, so gently used Crocs that can still be worn are donated to
Available now online and in select Crocs retail locations in the
Crocs is committed to circular solutions and continues to find new ways to reduce waste in manufacturing, distribution and end-of-life to promote a more circular economy for footwear and beyond. Learn more about Crocs' Purpose and shop the Keep It Going Classic Clog.
About
(1). The majority of our shoes are made with Croslite™ material (Croslite accounts for more than 80% of our total footwear materials use). We source repurposed bio-based waste from other industries (bio-circular materials) to produce bio-circular Croslite. Our current Croslite portfolio uses at least 25% bio-circular material sourcing calculated annually (since
PR Contact:
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acozzolino@crocs.com
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