Half the Loaves, Double the Satisfaction

HORSHAM, Pa. , April 1, 2025 /PRNewswire/ -- Sara Lee^® Bread, a brand known for its deliciously soft and high-quality breads, is excited to introduce the new Sara Lee^® Half Loaf line. This new product offering gives consumers the freshness they want and the confidence to explore new flavors, without the pressure of eating a full loaf. The Sara Lee^® Half Loaf line is available in three varieties: White, Honey Butter, and 9 Grain.

"At Sara Lee Bread, we understand that many customers in smaller households want to enjoy fresh, delicious bread without worrying about the waste," said Nick Pitone, Senior Brand Manager at Sara Lee^® Bread. "With our new Half Loaves, we're delivering just that – delicious, high-quality bread in a smaller, more convenient size."

The new Half Loaf line offers variety and convenience to busy families and smaller households. Each loaf offers a convenient, portion-controlled option, and lets consumers try multiple flavors without committing to several full loaves. This flexibility is especially great for households where different family members have varying taste preferences, ensuring mealtime satisfaction across the board. Whether classic white, sweet honey butter, or hearty nine grain is the favorite, there's something for everyone.

Product Line Overview:

• Sara Lee^® White Bread Half Loaf: Perfect for daily sandwiches, this half loaf is made with a good source of Vitamins A, D, & E. It's the same, soft texture and delicious taste you know and love from Sara Lee^®.
  
  
• Sara Lee^®Honey Butter Half Loaf: With a touch of sweetness from real honey, this variety is perfect for those who crave a little extra flavor.
  
  
• Sara Lee^® 9 Grain Bread Half Loaf: Packed with wholesome grains, this option is perfect for those seeking a heartier alternative with the same soft texture and great taste.

Sara Lee^® Bread Half Loaves are now available in the bread aisle of Walmart and other major food retailers nationwide for a suggested retail price of $2.49. For more information, visit: SaraLeeBread.com.

About Bimbo Bakeries USA

Bimbo Bakeries USA is a leader in the baking industry, known for its category leading brands, innovative products, freshness and quality. Our team of 20,000+ U.S. associates operate 50 manufacturing locations in the United States. Over 12,500 distribution routes deliver our leading brands such as Arnold^®, Artesano^®, Ball Park^®, Bimbo^®, Boboli^®, Brownberry^®, Entenmann's^®, Little Bites^®, Marinela^®, Mrs Baird's^®, Oroweat^®, Sara Lee^®, Stroehmann^® and Thomas'^®. Bimbo Bakeries USA is owned by Mexico'sGrupo Bimbo, S.A.B de C.V., the world's largest baking company with operations in 35 countries.

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SOURCE Bimbo Bakeries USA