New partnership unlocks advanced tools, early access to Meta traffic, and expert support to drive business growth for clients worldwide

SINGAPORE--(BUSINESS WIRE)--Apr. 2, 2025-- Mobvista announces that XMP, its cross-channel intelligent media buying platform, and AdsPolar, its e-commerce advertising automation tool, have officially earned the Meta Business Partner badge in the AdTech category. This certification further affirms Mobvista’s leadership and innovation in advertising technology.

The Meta Business Partner program recognizes companies that demonstrate exceptional expertise in helping businesses grow through innovative solutions. AdTech partners undergo a rigorous vetting process and must meet Meta’s high standards in areas such as API integration, data security, platform performance, and minimum qualifying ad spend.

Zidan Tang, Director of XMP and AdsPolar, said: “This partnership with Meta is a significant milestone. We will continue to evolve XMP and AdsPolar, collaborating closely with Meta to deliver exceptional, intelligent advertising solutions that help our clients grow their businesses globally.”

As certified AdTech partners, XMP and AdsPolar gain early access to Meta’s whitelisted APIs, enabling rapid deployment of product innovations. Clients benefit from:

• Early Access to Cutting-Edge Technology: Faster rollouts of new features and capabilities across platforms enable campaigns to better acquire users and customers on Meta channels.
• Dedicated Meta Support: Expert assistance for troubleshooting and campaign optimization.
• Instant Access to Meta Insights: Real-time updates and best practices to guide campaign success.
• Reliable and Secure Ad Delivery: Built-in systems to ensure compliance and prevent account suspension or fraud.

Over 500 global companies trust XMP in sectors including gaming, social, video, and literature. With features such as bulk ad creation, tagging systems, and multi-channel management, it enables advertisers to streamline media buying and scale efficiently.

AdsPolar empowers e-commerce sellers with an intuitive platform that integrates Meta Ads alongside Shopify, SHOPLINE, and Shoplazza. It reduces ad management time costs by up to 90% and boosts ROAS by up to 40% with AI campaign automation, creative management, and advanced data analytics.

About Mobvista

Mobvista, headquartered in Singapore and backed by GIC, delivers the technology that drives app businesses towards global growth. Our suite of software is powered by advanced machine learning and supports every phase of the user journey. We provide meaningful user engagement, make user acquisition efficient, and maximize your app's revenue potential. For more information, please visit www.mobvista.com.

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marketing@mobvista.com

Source: Mobvista