e.l.f. is the First Beauty Brand to Launch a Financial Literacy Game on Roblox
e.l.f. teams up with Chime to create a game that empowers youth with essential money management skills
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e.l.f. is the first beauty brand to launch a financial literacy game on Roblox. In partnership with Chime, the experience is designed to empower youth through engaging financial literacy education.
With over 50% of Gen Z expressing their desire to become entrepreneurs*, it's clear that this generation has ambitious goals. e.l.f.‘s existing Roblox experience e.l.f.UP! invites the community of young entrepreneurs to build their dream business. e.l.f. UP! boasts impressive statistics, including 22.1 million total lifetime visits (as of
“Gen Z would rather talk about literally anything than money or debt — so we flipped the script,” said Patrick O’Keefe, Chief Integrated Marketing Officer,
However, social media and other factors have contributed to feelings of financial insecurity, causing Gen Z to struggle with managing money and planning their financial future*. Also, 1 in 3 Gen Z's lack confidence in managing finances, and 3 in 4 feel they only have enough money to survive, not thrive*. To provide our community with the tools they need, e.l.f. partnered with Chime to bridge the financial literacy gap and empower our community by providing an engaging platform to learn about personal finance.
In its commitment to emphasize for the Every in every eye, lip and face,e.l.f. developed this original social story game based on educational milestones for each financial life stage, from early education for teens to investment strategies for those closer to retirement. Gamers progress through four unique stages, facing ‘real-world’ scenarios that help them learn how to save money, budget wisely, protect investments and invest with purpose.
“The most successful brands on Roblox are on the pulse of Gen Z culture, are authentic to what they stand for, and meet their audiences where they are spending time,” said
e.l.f. and Chime are changing the game for our community and how they engage with financial education. By combining the power of storytelling, gaming and social connection, e.l.f. is leading the charge in empowering the next generation to make informed financial decisions to achieve their dreams.
Dive into the world of financial literacy and play today on e.l.f. UP!: https://www.roblox.com/communities/16231884/e-l-f-UP#!/about
*Source: Intuit Prosperity Index Study –
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1 ^ Chime is recommended by more of its users than that of any brand per 2023 Qualtrics® NPS score. THE #1 MOST LOVED BANKING APP is a Registered Trademark of |
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View source version on businesswire.com: https://www.businesswire.com/news/home/20250424888255/en/
hrubin@elfbeauty.com
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