Exclusive activations, curated looks by local influencers, and access to Beyoncé’s coveted hair and fragrance make Ulta Beauty the COWBOY CARTER TOUR beauty destination

BOLINGBROOK, Ill.--(BUSINESS WIRE)--Apr. 24, 2025-- Ulta Beauty, the nation’s largest beauty retailer, is proud to be the official beauty retail partner of Beyoncé’s COWBOY CARTER TOUR. Building off the success of its recent exclusive launch of Beyonce’s hair care line CÉCRED, the partnership brings fans an unforgettable summer of beauty, artistry, and self-expression through exclusive access to COWBOY CARTER TOUR-inspired beauty looks, curated product assortments, immersive experiences, and Beyoncé’s celebrated beauty brands, including an exciting brick-and-mortar retail debut of Beyonce’s highly coveted fragrance CÉ LUMIÈRE by Beyoncé Parfums, available for a limited time in select Ulta Beauty stores and on ulta.com.

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COWBOY CARTER TOUR

As the COWBOY CARTER TOUR sweeps across the country, Ulta Beauty will unveil seven special beauty looks inspired by each tour stop—reimagined in collaboration with local hero influencers and brought to life in stores, online, and across social media.

“Ulta Beauty sits at the intersection of beauty, culture, and self-expression—and this summer, there’s no bigger cultural force than Beyoncé’s COWBOY CARTER TOUR,” said Kelly Mahoney, Chief Marketing Officer, Ulta Beauty. “From makeup and skincare to hair and fragrance, beauty is how fans show up for the moment, and we’re proud to be their destination for turning inspiration into expression. Whether you’re headed to a show or channeling the tour’s energy at home, Ulta Beauty is where the COWBOY CARTER TOUR experience comes to life.”

There are many ways to experience the COWBOY CARTER TOUR with Ulta Beauty, including:

• City-Inspired Looks: Starting April 28, Ulta Beauty will unveil the first of seven special beauty looks, each inspired by a COWBOY CARTER TOUR city and reimagined in collaboration with local beauty influencers. Cities include: Los Angeles, CA; Chicago, IL; East Rutherford, NJ; Houston, TX; Washington, D.C.; Atlanta, GA; and Las Vegas, NV.
• COWBOY CARTER TOUR-Inspired Beauty Collection: A curated assortment of makeup, skincare, and CÉCRED haircare products will be available in all Ulta Beauty locations and on ulta.com.
• Limited-time Retail Launch of CÉ LUMIÈRE: Beyoncé’s fan-favorite fragrance CÉ LUMIÈRE, will be sold at select Ulta Beauty stores and on ulta.com, marking its first-ever availability beyond her official website. Limited quantities available.
• Pro Team Masterclasses: Fans can attend live masterclasses with Ulta Beauty Pro Artists on May 7 in Los Angeles and May 21 in New York City select store locations.
• GLAMlab Virtual Try-On: Enjoy COWBOY CARTER TOUR beauty looks on the go with an exclusive GLAMlab virtual try-on experience within the Ulta Beauty app.

Ulta Beauty will officially join the COWBOY CARTER TOUR this April through July 2025. visit www.ulta.com to learn more.

About Ulta Beauty

At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful. Ulta Beauty is the largest U.S. beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. In 1990, the Company reinvented the beauty retail experience by offering a new way to shop for beauty – bringing together All Things Beauty, All in One Place^®. Today, Ulta Beauty operates more than 1,400 retail stores across 50 states and also distributes its products through its website, which includes a collection of tips, tutorials, and social content. For more information, visit https://www.ulta.com

About Cécred

Cécred delivers transformational haircare for all, blending patent-pending technology with ancient wisdom to empower your haircare journey. Rooted in global rituals, Cécred celebrates all hair types and textures, and honors the deep connection to hair we share across generations. With science-backed formulas designed to strengthen hair, promote length retention, and boost shine, Cécred is a leader in healthy hair. For more information, visit www.cecred.com.

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Crystal Carroll | Senior Director, Public Relations, ccarroll@ulta.com

Source: Ulta Beauty