• New ads feature Ryder customers navigating real supply chain challenges, including men’s apparel brand Mugsy and alcohol beverage distributor Southern Glazer’s Wine & Spirits.
• Campaign highlights Ryder’s port-to-door operational expertise and advanced technology solutions with 100% real-time visibility, 99.5% fulfillment accuracy, and 98% on-time deliveries.
• Spots to air April 28 – June 22 on ESPN, TBS, and TNT during the NHL playoffs and Bloomberg TV.

MIAMI--(BUSINESS WIRE)--Apr. 28, 2025-- Ryder System, Inc. (NYSE: R) launches a national television ad campaign, “Stories from the Supply Chain,” showcasing real businesses navigating logistics challenges in an ever-shifting supply chain environment. From fashion to fine wines and spirits, the initial campaign highlights two Ryder customers – Mugsy and Southern Glazer’s Wine & Spirits – candidly recounting the moments they realized it was time to call the supply chain experts.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250428539863/en/

“Businesses don’t just need logistics providers; they need strategic partners with expansive port-to-door capabilities and the expertise to make supply chains work smarter,” says Ryder Chief Marketing Officer Karen Jones.“With ‘Stories from the Supply Chain,’ we put our customers front and center, real businesses solving real challenges, and show how we help them stay ahead of demand, quickly respond to and capitalize on market trends, and scale for growth – all of which lead to resiliency and, ultimately, greater customer satisfaction."

A PERFECT FIT

Mugsy, which started as a digitally native brand focused on comfortable men’s jeans, quickly found its stride expanding into brick-and-mortar stores and diversifying its menswear line.

“We were growing fast, and we needed help,” says Mugsy Director of Operations and StoresMike McGee. “Based on recommendations from other brands, we chose Ryder – first for e-commerce fulfillment and then, once we saw what they could do, omnichannel fulfillment for our store replenishment – and it’s been a perfect fit. Between Ryder’s people and their advanced technology and warehouse automation solutions, we now have the most control over our operations that we’ve ever had.”

With Ryder and RyderShip™, a purpose-built e-commerce technology platform, Mugsy has tripled its order fulfillment capabilities and is delivering an average of one to two days faster than previous solutions, while still balancing costs.

“And, we’re able to make dynamic business decisions on a day-to-day basis and quickly launch customer experience initiatives, such as sales and promotional packaging, based on trends we’re seeing in the marketplace,” adds McGee.

UNCORKED POTENTIAL

When Southern Glazer’s Wine & Spirits, the world’s preeminent distributor of alcohol beverages, suffered delivery delays and limited tracking and monitoring of inbound goods – a veritable supply chain hangover – the distributor tapped a trusted resource, one it had been relying on for 40 years.

“We started working with Ryder on the leasing and maintenance side of the business back in the ‘80s, and it’s been a great experience; so, it only made sense to expand on that relationship and explore Ryder’s other capabilities,” says Southern Glazer’s Wine & Spirits Chief Supply Chain Officer Bobby Burg.

Ryder restructured Southern Glazer’s Wine & Spirits’ inbound transportation with a flexible transportation management solution and the implementation of RyderShare™, a one-of-a-kind visibility and collaborative logistics technology. The result: 100% freight visibility and 98% on-time deliveries.

“Ryder has delivered once again. Between their operational expertise and their top-shelf technology, the improvements we’ve seen in productivity and efficiency have strengthened our supply chain at every level.”

The “Stories from the Supply Chain” commercials will air April 28 through June 22 on ESPN, TBS, and TNT during the NHL Stanley Cup playoff games and on Bloomberg TV business news.

For more information, download the complete case studies for Mugsy and Southern Glazer’s Wine & Spirits.

About Ryder System, Inc.

Ryder System, Inc. (NYSE: R) is a fully integrated port-to-door logistics and transportation company. It provides supply chain, dedicated transportation, and fleet management solutions, including warehousing and distribution, contract packaging and manufacturing, e-commerce fulfillment, last-mile delivery, managed transportation, professional drivers, freight brokerage, cross-border solutions, full-service fleet leasing, maintenance, commercial truck rental, and used vehicle sales to some of the world’s most-recognized brands. Ryder provides services to businesses across more than 20 industries throughout the United States, Mexico, and Canada. In addition, Ryder manages nearly 250,000 commercial vehicles, services fleets at approximately 760 maintenance locations, and operates nearly 300 warehouses encompassing more than 100 million square feet. Ryder is regularly recognized for its industry-leading practices; technology-driven innovations; environmental management; safety, health and security programs; and recruitment and hiring initiatives. www.ryder.com

Note Regarding Forward-Looking Statements: Certain statements and information included in this news release are “forward-looking statements” within the meaning of the Federal Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on our current plans and expectations and are subject to risks, uncertainties and assumptions. Accordingly, these forward-looking statements should be evaluated with consideration given to the many risks and uncertainties that could cause actual results and events to differ materially from those in the forward-looking statements including those risks set forth in our periodic filings with the Securities and Exchange Commission. New risks emerge from time to time. It is not possible for management to predict all such risk factors or to assess the impact of such risks on our business. Accordingly, we undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise.

ryder-org

View source version on businesswire.com: https://www.businesswire.com/news/home/20250428539863/en/

For Information Contact:
Anne Hendricks, amhendricks@ryder.com
Amy Federman, afederman@ryder.com

Source: Ryder System, Inc.