Nuremberg, Amsterdam, 30 April 2025

 

ad pepper Group, one of the leading performance marketing companies in Europe, achieved a positive start to the current financial year despite the challenging macroeconomic environment in the first quarter of 2025. The Group reports gross sales of EUR 21,465k (Q1 2024: EUR 20,772k) and revenue of EUR 5,284k (Q1 2024: EUR 5,176k), corresponding to growth of 3 percent and 2 percent, respectively.

 

The ad pepper segment improved its revenue to EUR 612k in the first quarter, up 32 percent year-on-year (Q1 2024: EUR 463k). The Webgains and ad agents segments almost reached the previous year’s levels despite season-related delays in bookings by our advertising partners with revenues of EUR 2,921k (Q1 2024: EUR 2,957k) and EUR 1,750k (Q1 2024: EUR 1,756k).

 

The segment EBITDAs were as follows: The ad pepper segment generated EBITDA of EUR 133k, above the previous year’s level (Q1 2024: EUR -13k), and ad agents achieved EUR 170k (Q1 2024: EUR 193k). EBITDA of the Webgains segment amounted to EUR 328k in the first quarter (Q1 2024: EUR 631k), while the decrease compared to the prior-year period is mainly due to investments in technology.

 

The report for the first quarter of 2025 will be published on 23 May 2025.

 

Key figures (unaudited) in EURk:

	Q1 2025	Q1 2024
Gross sales	21,465	20,772
% growth	3.3
Revenue	5,284	5,176
% growth	2.1
of which ad pepper	612	463
% growth	32
of which ad agents	1,750	1,756
% growth	-0.3
of which Webgains	2,921	2,957
% growth	-1.2
EBITDA	86	222
of which ad pepper	133	-13
of which ad agents	170	193
of which Webgains	328	631
of which admin	-544	-589
Liquid funds*	20,055	21,297

*Including securities at fair value.

For more information:

Dr Jens Körner (CEO)

ad pepper media International N.V.

+49 (0) 911 929057-0

ir@adpepper.com