Refreshed Identity Comes to Life with a New Look and a Pet-Friendly NYC Event
LAKEVILLE, Minn.
, May 13, 2025 /PRNewswire/ -- Nutrish™ – a dog and cat food and treats brand – is entering an exciting new chapter, one defined by a bold brand evolution that reflects its ongoing commitment to providing sensible nutrition for a happy and healthy pet.
This refreshed brand identity is grounded in what matters most to pet parents today: sensible nutrition, transparency and confidence in the choices they make for their pets. From modernized packaging design to clearer communication of product benefits, every element of this transformation reflects a commitment to better serve pets and the people who love them.
With so many pet food options lining the shelves, Nutrish has responded with clearer messaging, making it easier to shop. Rolling out nationwide this spring and summer, the refreshed packaging features easier to understand product benefits. It showcases the real ingredients used in every recipe and introduces more intuitive product names, all designed to help you quickly find the right food for your furry family members. This includes Whole Health Blend recipes for dogs and cats, promoting Active Mind, Healthy Body and Balanced Energy support, as well as a Veterinarian Reviewed Formula claim.
"The evolution of Nutrish is more than an updated look or grooming; it's a renewed promise to pet parents," said Tracy Fleischhacker Quigley, Senior Brand Director - Nutrish, at Post Consumer Brands. "We've listened closely to what our consumers want – to feel confident they are making the right choice to support their pets' health – and now Nutrish is delivering a modern, intuitive brand redesign that reflects the sensible nutrition in every bowl."
To bring the brand transformation to life for fans, Nutrish is hosting New Look, Same Nutrish A Brand Evolution, an immersive event on May 20 from 6 – 8 p.m. at Torch & Crown's Union Square location in New York City. The celebration coincides with National Rescue Dog Day, underscoring Nutrish's ongoing commitment to supporting shelter pets and promoting pet adoption. Guests will enjoy VIP pet grooming, a red-carpet photo moment, sampling for your beloved pet, and on-site adoption opportunity through the brand's longtime shelter partner, North Shore Animal League America.
"We're proud to team up with Nutrish for this exciting event in NYC as they enter this notable new chapter," said Joanne Yohannan, SVP Operations, North Shore Animal League America. "We are deeply grateful for their support that aligns with our mission, giving animals the best possible start, and life, in their new homes. Partnerships like this help shine a light on the importance of animal rescue and the joys and responsibilities of pet adoption."
As part of its ongoing mission to help pets thrive, Nutrish continues its longtime support of shelter animals through its relationship with The Rachael Ray Foundation®. The Nutrish brand has enabled over $95 million [inception - 12/31/2024] in donations to animal and human charitable causes through The Rachael Ray Foundation®.
To learn more about Nutrish and The Rachael Ray Foundation®, visit nutrish.com.
ABOUT NUTRISH
Nutrish is a leading dog and cat food and treats brand in the Post Consumer Brands pet food and treats portfolio, offering specially crafted, complete & balanced recipes featuring quality ingredients and delivering the functional benefits to help pets thrive. With every Nutrish purchase, a portion of the sale's proceeds is donated to The Rachael Ray Foundation®, which funds charitable organizations supporting local communities through animal rescue, fostering, adoptions, medical care, and supplies for animals in need. To learn more visit nutrish.com.
ABOUT POST CONSUMER BRANDS
Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget. The company's portfolio includes beloved brands such as Honey Bunches of Oats™, PEBBLES™, Grape-Nuts™ and Malt-O-Meal™ cereal and Peter Pan™ peanut butter, as well as Nutrish™, Kibbles 'n Bits™, 9Lives™ dog and cat food, and Perfection Pet. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all. For more information about our brands, visit www.postconsumerbrands.com and follow us on LinkedIn for the latest news.
ABOUT NORTH SHORE ANIMAL LEAGUE AMERICA
North Shore Animal League America has saved more than 1.2 Million lives. As the world's largest no-kill rescue and adoption organization, we understand that a rescue isn't complete until each animal is placed into a loving home. Our innovative programs provide education to reduce animal cruelty and advance standards in animal welfare. Our staff and volunteers work tirelessly in the pursuit of our vision of a world where all companion animals find permanent homes and end the euthanasia. For more information, visit www.animalleague.org
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SOURCE Post Consumer Brands
