Marchex® Marketing Edge Brings AI-Powered Marketing Optimization to Microsoft Azure Marketplace and AppSource
Leverage advanced call tracking, precise marketing attribution, and award-winning AI-driven conversation analytics—now available via the Microsoft Azure AI Cloud Ecosystem.
Marchex’s Marketing Edge empowers performance marketers to maximize campaign effectiveness by analyzing customer conversations and identifying inefficiencies—such as paid media driving leads to locations without service capacity, misaligned geo-targeting, or promotions that attract price-sensitive shoppers unlikely to convert—so they can reallocate spend and improve outcomes.
Key benefits of Marketing Edge for marketers include the ability to:
- Earn attribution for sales that marketing campaigns generate
- Know which channels, ads, and keywords generate high quality leads
- Optimize marketing investment and increase return on ad spend with recommendations and insights tailored to campaign data
- Understand customer perception of your brand, products, and pricing with industry-specific conversational analytics and benchmarking
- Identify data where you want it with native digital marketing integrations, APIs, and configurable reporting
Microsoft Azure is one of the world’s leading cloud computing platforms, offering a vast range of services, from AI and machine learning to computing power, storage, and advanced analytics. Trusted by 95% of Fortune 500 companies, Azure powers critical workloads across industries globally. Marchex’s Marketing Edge can be found in the
"This is a significant step forward for enterprise marketing teams that need to understand how customer conversations are affected by their campaigns and how best to optimize their ROAS," said
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