Anywhere Appoints Barri Rafferty as Chief Communications Officer and Head of Public Affairs
Rafferty will lead the company's public relations, communications, government relations, and events and productions functions for the company, which is home to renowned brands including
"Barri is a dynamic leader with a proven record of success leading and elevating established global brands," said Schneider. "Her expertise in delivering powerful messaging for a variety of stakeholders will be a substantial asset as we continue to strengthen our brands among broker, agent, investor, and consumer audiences alike. I am extremely excited to welcome Barri to Anywhere, and look forward to leveraging her unique skill set as we embark on the next phase of our ongoing transformation and growth strategy."
Rafferty brings a wealth of experience in communications leadership spanning media relations, shareholder engagement, and brand management across a variety of industry verticals. She has served as CEO of high-profile global companies including Ketchum, a top 10 communications consultancy, and of the
A sought-after speaker and business leader, Rafferty held the interim CEO position for C200, a non-profit for advancing women in business. Additionally, she is as a board member for Guidehealth, a managed services healthcare company rooted in the power of AI to deliver better consumer experiences.
"I'm honored to take on a new challenge at Anywhere as it pursues its mission to provide a superior, end-to-end transaction experience for the millions of buyers and sellers following their homeownership dreams each year," said Rafferty. "Our storied brands, coupled with a commitment to innovation, puts Anywhere in an ideal position to elevate the company's status as the foremost leader in trust, integrity, and performance for consumers and agents across the globe."
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