Shining a spotlight on gut health, Align’s new campaign reimagines everyday city signs to be unmissable and offers one lucky winner the chance to visit a national landmark sign

NEW YORK--(BUSINESS WIRE)--Jun. 25, 2025-- Occasional bloating, gas, and abdominal discomfort are all signs that your gut needs attention. Yet, too often, we ignore the signs our bodies send us. Today, Align Probiotic — the #1 doctor and gastroenterologist recommended probiotic brand^‡ — is teaming up with award-winning actress and health advocate Alison Sweeney to make gut health impossible to overlook by creatively altering everyday New York City sights into powerful reminders to listen to your body.

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ALIGN PROBIOTIC AND ALISON SWEENEY TRANSFORM CLASSIC NYC STREETSCAPES INTO UNMISSABLE MESSAGES ABOUT GUT HEALTH

This unique activation will take place at the Oculus Plaza, where Align Probiotic will transform common NYC street elements into bold, attention-grabbing displays about digestive health. Visitors will encounter classic city fixtures strikingly reimagined as signs that it’s time to pay more attention to your gut health: a street sign named "Bloating Ave," a park bench and a newspaper box vandalized with graffiti messages like "Gas" and "Bloating." The immersive installation will also feature local taxi cabs and a souvenir pop-up shop filled with items cleverly designed with messages your gut has been trying to tell you. This can’t-miss experience serves as a powerful reminder that gut health deserves just as much attention as the signs we see every day. Alison Sweeney will be present at the Oculus Plaza to engage with the public, share her own experiences, and encourage everyone to tune into their gut health.

“Like most people, I’m constantly juggling family and work obligations, often tuning out the little signs my body occasionally gives me,” said Alison Sweeney. “Together with Align Probiotic, our goal is to ensure people don't dismiss occasional feelings of bloating or discomfort but instead learn to listen to and trust their gut.”

Align Probiotic features a unique strain, B. longum 35624™, which naturally helps maintain digestive balance and relieve occasional bloating and gas.* With this campaign, Align wants to emphasize the importance of taking care of one’s gut and encourage consumers to listen to the subtle signals their bodies send every day.

“Occasional digestive issues can hold us back and make us feel uncomfortable. And with busy lifestyles, it’s easy to overlook the signs our body is giving us, but there is a point when we realize we might be ignoring an important issue,” said Ryan Parker, Brand Director, Align Probiotic. “That’s why we’re here – to help reframe the signs of digestive issues as your inner voice to be trusted. We want to help people see the signs, listen to their body, and take action. If you’re experiencing and frustrated by occasional bloating and gas, this is your gut giving you a message. It's a sign that it's time to try Align."

Iconic signs are everywhere, not just in your gut! Align Probiotic is extending the message nationwide by hosting a sweepstakes for a chance to win a trip for two to visit an iconic American ‘sign’ (Hollywood, Welcome to Las Vegas, or Radio City). To enter, consumers can follow, like and tag a friend in the campaign post on Align Probiotic’s Instagram page @AlignProbiotic. The sweepstakes encourages everyone to tune into their gut health, ensuring that this critical wellness priority receives the attention it deserves.

To learn more about Align Probiotic, please visit www.alignprobiotic.com.

ABOUT ALIGN PROBIOTIC

Align Probiotic has a variety of daily probiotic supplements for everyone in the family to help support a healthy digestive system.*

The digestive benefits in our Align 24/7 Digestive Support ^*§ capsules come from a unique strain of bacteria only found in Align. In the 1990s, a group of gastroenterologists and microbiologists began researching probiotic strains, and they discovered Bifidobacterium 35624™ – which helps relieve occasional bloating, gas, and abdominal discomfort* and is backed by 20+ years of research.

Along with Align 24/7 Digestive Support ^*§, some of our other most popular products are: Bloating Relief + Food Digestion, which has a probiotic to relieve occasional bloating* and Vitamin B12 to help break down food into cellular energy*; Women’s Dual Action, which has probiotics to help support vaginal health and a botanical to help support monthly mood balance*; and DualBiotic gummies which has a prebiotic to help nourish good bacteria and a probiotic to add more good bacteria to the gut*

Even medical experts prefer Align, as it is recommended over 2 times more often than any other probiotic brand by gastroenterologists. ^‡

ABOUT PROCTER & GAMBLE

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

‡Among doctors and gastroenterologists who recommended a brand of probiotic in a ProVoice 2024 survey.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250625672062/en/

Amara Saputo
amara.saputo@citizenrelations.com

Source: Procter & Gamble