Saying yes to pets pays off for landlords
Renters with pets are on the rise, and Zillow data shows listings that welcome them rent faster
- Rental listings on Zillow that allow pets are typically leased eight days faster.
- Fifty-eight percent of renters have pets, up from 46% in 2019.
-
Austin ,Dallas andSan Antonio had the highest share of pet-friendly rental listings on Zillow last year.
Renters are getting older, and they are more likely to have pets as they settle into long-term renting. Nearly 6 in 10 renters have a pet, up from 46% before the pandemic. Almost half say they passed on a particular property because it was not pet-friendly.
"Allowing pets can be a strategic edge for landlords competing to fill units," said
Last year, 57% of rental listings on Zillow Rentals, the rental network with more listings than any other,1 allowed pets. On average, those listings earned 9% more views, 12% more saves and 11% more shares than those that did not allow pets. They were also typically rented out eight days faster.
Pet-friendly rentals in the
The boost in renter engagement for pet-friendly listings held true nearly across the board among major markets.
Metro Area* |
Share of Pet-Friendly |
Median Days Faster for Pet-Friendly Rentals |
|
57 % |
8 |
|
53 % |
26 |
|
52 % |
6 |
|
60 % |
0 |
|
79 % |
3 |
|
38 % |
1 |
|
58 % |
4 |
|
59 % |
4 |
|
51 % |
9 |
|
68 % |
4 |
|
51 % |
9 |
|
70 % |
11 |
|
49 % |
5 |
|
54 % |
2 |
|
48 % |
6 |
|
70 % |
1 |
|
70 % |
4 |
|
59 % |
4 |
|
71 % |
16 |
|
77 % |
0 |
|
53 % |
2 |
|
63 % |
2 |
|
67 % |
2 |
|
72 % |
4 |
|
78 % |
6 |
|
67 % |
2 |
|
55 % |
0 |
|
50 % |
3 |
|
62 % |
10 |
|
80 % |
10 |
|
45 % |
3 |
|
76 % |
0 |
|
65 % |
12 |
|
70 % |
6 |
|
50 % |
4 |
|
44 % |
3 |
|
77 % |
5 |
|
58 % |
3 |
|
43 % |
3 |
|
71 % |
8 |
|
52 % |
1 |
|
72 % |
5 |
|
72 % |
8 |
|
67 % |
6 |
|
67 % |
5 |
|
60 % |
2 |
|
52 % |
6 |
|
58 % |
-3 |
|
43 % |
-7 |
|
47 % |
-6 |
|
67 % |
4 |
|
*Table ordered by market size |
|
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1 Zillow internal data on total rental properties compared to
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SOURCE Zillow