Bringing Art, Youth, and Football Together: Kobo’s Workshop in Kossou
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2024 Kobo Cup Winner, Kossou
Kobo Cup
The Kobo Cup was created as a way to launch Kobo Resources’ community engagement efforts in a way that felt local and genuinely rooted in the lives of the people we work alongside. In Côte d’Ivoire, as across much of
Despite its modest scale, the Kobo Cup 2024 sparked something powerful. It proved that football could be more than a game; it could be a platform for community connection, for showcasing local identity and for inspiring youth. It showed us what’s possible when we invest in more than just infrastructure, we invest in culture.
That initial match planted the seed for a bigger vision: to make the Kobo Cup an annual, community-rooted tournament that grows in both reach and impact each year. That’s why, for the second edition of the Kobo Cup,
For 2025, we introduced a village jersey design workshop, allowing young people who may never play on the field to still be part of the tournament in a powerful way.
The Workshop
On
This workshop marked more than a moment of artistic expression. It was the beginning of something bigger: a celebration of identity, talent, and the belief that everyone, on and off the field, has a role to play in the story of their community.
The session began with freehand sketching. Pens, pencils, and blank pages quickly filled with bold symbols, vibrant colors, and personal visions, each design inspired by the history, culture, and energy of the youth’s own communities.
The workshop was led by two Ivorian artists from
Each village’s final jersey design was converted into a professional tech pack by Kobo’s design team. These original creations will be produced and unveiled for the upcoming Kobo Cup tournament, bringing authenticity, pride, and ownership to the pitch like never before.
More Than a Match
At
This entire journey, from creative expression in June to athletic excellence later this year, is enhanced by incredible local partnerships:
-
African Boyz Club , a company based inAbidjan , is leading the way in the youth workshop, offering creative guidance and mentorship as the children design jerseys and create transfer art rooted in their local experiences. - Coast 2 Coast Entertainment is playing a key role in the tournament itself, by providing high-quality football equipment to every player across all participating teams. This ensures that when it’s time to step on the pitch, every player is equally equipped and ready to play, no matter where they come from.
Together, these partners help
Both partners, led by Ivorian men deeply connected to their communities, embody the spirit of the Kobo Cup: grassroots empowerment, local talent, and sustainable contribution. Through art they’re helping transform the Kobo Cup into a space where creativity, culture, and sport intersect.
Kobo is proud to sponsor the Kobo Cup for its second year and even more so with local partners such as
Football became a tool for social transformation, a universal language that unites, inspires, and opens real pathways for youth in Côte d’Ivoire. We’re proud to support young players by making sure every player steps onto the field equipped, equal, and inspired. -
To us like sport, art is a highway to a better tomorrow by winning self- confidence and developing curiosity. Through our involvement in the Kobo Cup, we’re proud to guide young people as they turn their ideas into symbols of village pride, unity, and expression. - Fred Gnaoré, Founder,
At
As the countdown to Kobo Cup 2025 begins, the energy is already building. And when the players step onto the field, they’ll wear more than a jersey, they’ll wear a story, designed by the youth, for the village, and for the future.
About
For more information, please visit www.koboresources.com.
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For further information:
Chief Executive Officer and Director
1-418-609-3587
ir@kobores.com
Twitter: @KoboResources | LinkedIn:
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