LAS VEGAS , July 8, 2025 /PRNewswire/ -- VIP Play Inc. (OTCQB: VIPZ) – VIP Play, Inc., a leading tech-first entertainment company redefining digital consumer experiences, proudly announces the appointment of Scott McBride as Chief Design Officer and Senior Vice President of Design Innovation. This strategic addition to the executive leadership team marks a significant milestone in VIP Play's mission to deliver bold, user-driven experiences through cutting-edge technology and immersive design.

With over 25 years of experience as a visionary Design Executive, McBride brings a rare blend of artistic creativity, digital strategy, and technical fluency. His career spans industries—from fintech and hospitality to education and global sports—where he has delivered transformative solutions for iconic brands including Verizon Wireless, IHG Hotels, Caesars Entertainment, NASCAR, and the PGA Tour.

"Scott's appointment is a testament to our unwavering focus on innovation and customer experience," said Les Ottolenghi, CEO of VIP Play, Inc. "As we build the future of immersive, interactive entertainment, Scott's design leadership and deep understanding of emerging technologies will be instrumental in creating platforms that are not only visually stunning but intuitive and deeply engaging."

McBride is best known for translating complex challenges into elegant, human-centered solutions. His design ethos, rooted in fine arts, graphic storytelling, and modern design methodology, has earned him recognition as an award-winning Creative Director and former Vice President of Global Digital Strategy. A Miami Ad School alumnus and former instructor, McBride is also passionate about nurturing the next generation of design talent.

"I'm thrilled to join VIP Play, Inc. at such a dynamic moment," said McBride. "The company's bold vision for blending entertainment, technology, and user experience aligns perfectly with my passion for design that solves problems and inspires people. Together, we're poised to shape a new era of digital engagement."

As VIP Play, Inc. continues to evolve its consumer platform, McBride will lead design innovation across all touchpoints, ensuring every user interaction reflects the brand's core values of creativity, connectivity, and next-gen experiences.

About VIP Play, Inc.

VIP Play, Inc. (OTCQB: VIPZ) is pioneering the future of mobile sports wagering. Operating its proprietary technology platform in Tennessee and holding an interim iGaming and mobile sports–betting license in West Virginia, the company delivers a modern sportsbook with unique wager offerings, sweepstakes contests, and social features. VIP Play's cloud–native architecture and AI–driven product roadmap enable secure, data–centric experiences that delight players and uphold the highest standards of regulatory compliance and responsible gaming. Visit https://vipplayapp.com to learn more.

View original content to download multimedia:https://www.prnewswire.com/news-releases/award-winning-creative-executive-scott-mcbride-to-elevate-vip-play-incs-design-and-product-strategy-302499340.html

SOURCE VIP Play, Inc.