As demand for original and newly introduced flavours of CWENCH Hydration™ continues to surge, Cizzle Brands has partnered with Cole Caufield to launch Rocket Berry Blast, marking the brand’s newest limited-time flavour. CWENCH Hydration™ is now available in over 3,300 points of distribution across North America and Europe.

TORONTO--(BUSINESS WIRE)--Jul. 23, 2025-- Cizzle Brands Corporation (Cboe Canada: CZZL) (OTCQB: CZZLF) (Frankfurt: 8YF) (the “Company” or “Cizzle Brands”), is pleased to announce today’s official debut of Rocket Berry Blast, a new flavour of Cizzle Brands’ flagship sports drink, CWENCH Hydration™, which offers a sweet and juicy taste profile that is perfect for the summer season.

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Cizzle Brands announced the launch of Rocket Berry Blast, developed in collaboration with Montreal Canadien, Cole Caufield

Cizzle Brands teamed up with Montreal Canadien star right winger, Cole Caufield, to develop Rocket Berry Blast and make it available to athletes of all ages across North America.

The launch of Rocket Berry Blast builds on the sustained growth of CWENCH Hydration™ across North America following the product’s initial launch in late May of 2024. In addition to Rocket Berry Blast and its initial four core flavours (Rainbow Swirl, Blue Raspberry, Berry Crush and Cherry Lime), Cizzle Brands has successfully introduced three new limited-run flavours, including Tropical Flow and Pink Lemon Flow made in collaboration with Coach Chippy, as well as Celly Freeze launched in collaboration with Chippy, Austen Alexander, Coach Jeremy, Nasher, Pavel Barber and Swaggy P (Pete Lenes). The success of Tropical Flow has been so marked that Cizzle Brands has now added it as one of its core flavours.

At the time of this launch, the Rocket Berry Blast flavour of CWENCH Hydration™ is being sold by the following retailers:

• FGL: Entrepot du Hockey;
• Sports Rousseau;
• Hockey Experts;
• ShopSante; and
• Source for Sports.

Cizzle Brands’ Founder, Chairman, and Chief Executive Officer John Celenza commented, “It seems that athletes of all ages just can’t get enough of CWENCH Hydration™, which becomes even more evident whenever we launch a new flavour. The success of Tropical Flow, Pink Lemon Flow and Celly Freeze have all blown past our already high expectations, and we expect Rocket Berry Blast to do the same. It’s one of our favourite flavours to date, perfect for being active during the summer or for long days at the rink. We couldn’t have picked a better teammate than Cole Caufield to bring it to life. He is a true star in all respects and is loved in Quebec, where we’re seeing strong growth and want to build an even stronger presence for CWENCH and all our products.”

About Cizzle Brands Corporation

Cizzle Brands Corporation is a sports nutrition company that is elevating the game in health and wellness. Through extensive collaboration and testing with leading athletes and trainers across several elite sports, Cizzle Brands has launched two leading product lines in the sports nutrition category: (i) CWENCH Hydration™, a better-for-you sports drink that is now carried in over 3,300 locations in Canada, the United States, and Europe; and (ii) Spoken Nutrition, a premium brand of athlete-grade nutraceuticals that carry the prestigious NSF Certified for Sport® qualification. All Cizzle Brands products are designed to help people achieve their best in both competitive sports and in living a healthy, vibrant, active lifestyle.

For more information about Cizzle Brands, please visit: https://www.cizzlebrands.com/

For more information about CWENCH Hydration™, please visit: https://www.cwenchhydration.com

On behalf of the Board of Directors of the Company,

CIZZLE BRANDS CORPORATION

“John Celenza”

John Celenza, Founder, Chairman, and Chief Executive Officer

CAUTIONARY NOTE REGARDING FORWARD-LOOKING INFORMATION

This news release contains "forward-looking information" which may include, but is not limited to, information with respect to the activities, events or developments that the Company expects or anticipates will or may occur in the future, such as, but not limited to: new products of the Company and potential sales and distribution opportunities. Such forward-looking information is often, but not always, identified by the use of words and phrases such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates", or "believes" or variations (including negative variations) of such words and phrases, or state that certain actions, events or results "may", "could", "would", "might" or "will" be taken, occur or be achieved. Various assumptions or factors are typically applied in drawing conclusions or making the forecasts or projections set out in forward-looking information. Those assumptions and factors are based on information currently available to the Company.

Forward looking information involves known and unknown risks, uncertainties and other risk factors which may cause the actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such risks include risks related to increased competition and current global financial conditions, access and supply risks, reliance on key personnel, operational risks, regulatory risks, financing, capitalization and liquidity risks. Although the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company undertakes no obligation, except as otherwise required by law, to update these forward-looking statements if management's beliefs, estimates or opinions, or other factors change.

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For further information, please contact:

Setti Coscarella
Head of Corporate Development
investors@cizzlebrands.com
1-844-588-2088

Source: Cizzle Brands Corporation